Organic vs. Paid Search Marketing: What's The Difference?

Do you know how many times your customers interact with your brand before making their first purchase? With each unnecessary gap, you’re losing conversion value.

Legnd is proud to announce that we’ve been chosen as the Best Digital Marketing Company in Dallas in 2021!

“Marketing transparency” is much more than a meme or a buzzword. With ethics in marketing and web design being scrutinized more now than ever before, brands and businesses need to be as transparent as possible about all that they do.

Legnd is proud to announce that we’ve been selected as the Best Web Design Company from over 250 competitors.

With the newest version of Google Analytics being released, known as “GA4” for short, the long-serving Universal Analytics property has been replaced. What do we see in the tea leaves? Let’s dive in and find out!

Through hard work and dedication to our clients, Legnd has been named as one of the best web design firms in Houston, Texas by Digital.com.

The search engine optimization strategy of any business, organization, or individual can be separated into two segments: on-page and off-page SEO. Each is essential to the ongoing success of an optimization campaign, but they behave as two different beasts.

For the April edition of Legnd's “Employee Spotlight,'' meet our digital advertising manager, Michelle Sliger.

Roughly ten years ago, the influencer marketing space was restricted to only dedicated bloggers and celebrities. In the present, it seems like there is an influencer around every corner of your next click on a link. If you're trying to decide if influencer marketing is right for you, then Legnd has the facts to back you up!

Legnd was ranked among the most trusted agencies to design and build professional websites by Digital.com.

This month’s edition of Legnd's “Employee Spotlight'' introduces one of our most beloved employees, Karrie.

For this month's Legnd "Employee Spotlight" blog, we want you to meet Alyssa Arceneaux, our project manager/graphic designer.

Digital.com, a leading independent review website for small business online tools, products, and services, has named Legnd to its list of best SEO (Search Engine Optimization) firms in Dallas.

There are a lot of questions that remain unanswered when it comes to the long-term effects of the coronavirus. One main area of uncertainty is the retail sector. Google, through IPSOS, polled 1,000 consumers per area and discovered that a full half of the respondents do believe that the pandemic will affect their 2020 holiday shopping.

Many web creators throw around a lot of SEO buzzwords and talk about boosting rankings, but how often do they get into specifics? Here at Legnd, we dig deep. We know what it takes to achieve and maintain a great ranking, and we use this knowledge to give our clients rock star results!

Recently, you may be noticing that a lot more small and medium-sized companies are employing this AI tool on their sites as well. A chatbot can help decrease shopping cart abandonment, and make it easier for consumers to get important info that may lead to a sale.

Here at Legnd, we are dedicated to providing our clients with the insights and knowledge they need to succeed in today's uncertain times. One area that is of keen focus, is online reviews.

We all know how important it is to achieve and maintain high Google rankings. And with the new algorithm update scheduled for a 2021 roll-out, companies are already fine-tuning their web strategies.

As the world adapts to the changes brought on by the coronavirus, businesses are turning an eye to the future. At some point, things will get back to normal (even if it is a NEW normal), and the businesses that are able to adapt and adjust will likely succeed while others struggle.

The overall COVID-19 pandemic experience has been one of contrasts. Some areas have been hit hard, while others appear to be minimally impacted. The same is true of businesses.

The Coronavirus pandemic is completely altering the consumer model as more and more people stay home in order to help stop the spread of coronavirus. During this tumultuous time, it's now more important than ever to have a strong digital marketing strategy as well as a robust online presence. There’s no question that this health event has turned the internet into a vital tool.

Managing a business with a remote workforce (lots of zoom calls, being flexible with kids home, keeping clients businesses first when they need it most.)

Here at Legnd, we think that it's vital to exceed our clients' expectations while blowing the competition out of the water. This Valentine's Day, our team is feeling the love; it's hard not to when you work at a place as amazing as Legnd!

The reason we know internet marketing, web design, and branding can be such a nightmare is because for almost two decades we’ve been been inheriting nightmare scenarios from new clients.

Digital marketing often feels like balancing a bunch of spinning plates overhead- you are able to keep everything from crashing down around you, as long as you keep moving a mile a minute.

Staying in touch with current trends in marketing and business is important to us, not only for our clients, but also for our personal development. We recently attended Emerge Summit hosted by Greater New Orleans, Inc. and the Spears Group.

Sometimes tactics that are considered old-school achieve that designation because they work and people continue to use them.

Legnd is proud to be recognized for our hard work over the past 15 years. As a data-driven business resource, Clutch uses verified client reviews to create a B2B platform.

The whole team at Legnd is so excited to have been selected by UpCity as a Local Excellence Award winner! UpCity is the leading online Marketplace that connects businesses with trusted web designers and Internet marketers. Recipients of this award are selected based on credibility, reviews, and reputation based on a multitude of digital signals. Many thanks to all of our local clients that took the time to share their experiences which led to this special recognition!

UpCity uses a sophisticated scoring mechanism that weighs heavily on verifiable customer reviews and we couldn’t be more pleased to make into the Top 1% in the U.S.

We are thrilled to welcome two new additions to our team! At Legnd our focus is always on creative solutions for our clients. That starts with bringing in the most creative talent around! Both Alyssa and Megan are skilled designers who are able to translate a brand message into artistic expression.

A friend and mentor suggested I attend the IIEX conference after giving him a demo of web application that we’ve developed to solve a problem in our world of branding and logo design.

In any discussion relating to content quality vs. content quantity, it is important to remember that all content must be quality content!

These days it feels like Facebook is a part of every aspect of our lives, and more people are turning to the platform to learn about products and services that have caught their eye.

As our digital world becomes smaller, standing out in a crowded field can often feel like an impossible task. In our own experience and that of our clients, we have found that highlighting an amazing team is often the best way to get noticed.

If you follow successful businesses online, you are probably aware that most, if not all, are big fans of blogging!

Personalized marketing is achievable with nearly any marketing budget, and isn’t exclusive to companies who can pull off complex marketing campaigns with multi-million dollar marketing investments.

Before jumping into the design we wanted to take the time to focus on our main messages and what types of pages and content needed to be present to support them. We spent a lot of time coming up with the service pages, case study pages, and other pages of the site we wanted to include.

Companies and marketing professionals are finding innovative ways to harness the power of virtual reality, giving followers and potential buyers the ability to connect with brands in new, powerful ways.

Video advertising on YouTube is more effective than television advertising because the target audience is generally more engaged.

New Orleans’ tourism is making some serious noise again. The city set new records in 2015 with 7 billion in traveler spending.

Mobile browsing has presented a lot of unique challenges for marketers concerned with the #1 of internet marketing: conversions. Why does this matter to you?

Far too often businesses suffer from a few simple branding mistakes. Many of those mistakes can be easily avoided.

Companies require internet marketing to make sure their websites are seen and this is leading to more companies adopting methods inspired by the business start up process.

It’s no secret that we’re living in a world full of data – it’s everywhere. The abundance of data may seem so overwhelming that some of us choose to simply ignore it.

We took it as an opportunity to tell our clients' stories on our own website after already telling their stories on their own websites. And we didn't use the space to describe each project in painstaking, technical detail. Instead we described what made each of them so unique.

Many of these companies might tell you the same thing; they promise to get you on the first page of Google. That is the wrong answer.

Like any other marketing strategy, the goal of an SEO campaign is to put your brand in front of more people and, if done properly, the right people!

Google™ is smarter and pickier about what is displayed in the SERPs. For a website to achieve a high rank, it has to prove itself as a legitimate site that Google™ can trust.