A friend and mentor suggested I attend the IIEX conference after giving him a demo of web application that we’ve developed to solve a problem in our world of branding and logo design.

As our digital world becomes smaller, standing out in a crowded field can often feel like an impossible task. In our own experience and that of our clients, we have found that highlighting an amazing team is often the best way to get noticed.

If you follow successful businesses online, you are probably aware that most, if not all, are big fans of blogging!

Personalized marketing is achievable with nearly any marketing budget, and isn’t exclusive to companies who can pull off complex marketing campaigns with multi-million dollar marketing investments.

Before jumping into the design we wanted to take the time to focus on our main messages and what types of pages and content needed to be present to support them. We spent a lot of time coming up with the service pages, case study pages, and other pages of the site we wanted to include.

Companies and marketing professionals are finding innovative ways to harness the power of virtual reality, giving followers and potential buyers the ability to connect with brands in new, powerful ways.

Video advertising on YouTube is more effective than television advertising because the target audience is generally more engaged.

New Orleans’ tourism is making some serious noise again. The city set new records in 2015 with 7 billion in traveler spending.

Mobile browsing has presented a lot of unique challenges for marketers concerned with the #1 of internet marketing: conversions. Why does this matter to you?

Far too often businesses suffer from a few simple branding mistakes. Many of those mistakes can be easily avoided.

Companies require internet marketing to make sure their websites are seen and this is leading to more companies adopting methods inspired by the business start up process.

It’s no secret that we’re living in a world full of data – it’s everywhere. The abundance of data may seem so overwhelming that some of us choose to simply ignore it.

I would be afraid to go back and do the math, but when we launched our new Legnd website we probably spent more time on the 'Our Work' page than all the other pages combined. It wasn't enough for us just to provide a list of our clients websites.

Many of these companies might tell you the same thing; they promise to get you on the first page of Google. That is the wrong answer.

Like any other marketing strategy, the goal of an SEO campaign is to put your brand in front of more people and, if done properly, the right people!

Google™ is smarter and pickier about what is displayed in the SERPs. For a website to achieve a high rank, it has to prove itself as a legitimate site that Google™ can trust.