Strategizing an efficient Google Ads account, Formerly known as Adwords, capable of supporting a high conversion rate is necessary to ensure that your marketing dollars are being used sensibly. After all, you should feel confident about the return on investment your marketing dollars provide to your bottom line.
Our Google Ads team is Google Certified and time tested.
We were asked to take over a Google Ads account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.
With more than 2 years managing this client’s Google Ads account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.
Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Google Ads conversion.
In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.
From initial research to ongoing account optimization, your Google Ads account will become a well-oiled lead generation machine!
Before we begin to fully strategize your account, we spend time researching. While our research takes us in a variety of directions depending on your particular marketing needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and projections for your industry's economic future.
Combining our expertise with in-depth research about your business and your industry allows us to expertly develop the best strategy for your account. We'll be incorporating everything we have learned into your account strategy, including your marketing goals, what the competitive arena looks like, and everything we have learned about your target consumer.
After developing a research-driven strategy for your Google Ads account, we'll begin building out your account. The structure of your account is extremely important, as it will enable us to more accurately target consumers while maximizing budget optimization. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be fine-tuned to provide your business with the most possible leads at the most sensible cost per acquisition (CPA) possible.
From the moment your ads begin running, we'll be collecting data regarding your account's performance. Analyzing key performance indicators (KPIs) will give us the information necessary to determine how well your account is performing and will allow us to provide you with detailed reports. You'll always be completely in touch with how your account is performing.
Analyzing your data and reporting trends is only a small portion of the work we'll be doing after your ads start running. Continual optimization of your account will be the backbone of your ongoing Google Ads strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be closely monitored and optimized, as supported by data.