GET
RESULTS
CERTIFIED GOOGLE ADS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an efficient Google Ads account, Formerly known as Adwords, capable of supporting a high conversion rate is necessary to ensure that your marketing dollars are being used sensibly. After all, you should feel confident about the return on investment your marketing dollars provide to your bottom line.

Our Google Ads team is Google Certified and time tested.

ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the success level your conversion rate allows. We put our marketing expertise into action to meticulously follow your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, geofencing, demographic targeting, and other settings can cause a significant and positive boost to your account's overall performance.
AD EXTENSIONS
Supporting info on your ads draws in a higher quality of leads and increases ad performance. We methodically craft extensions that will typically increase the campaign's conversion rate. The Legnd team can integrate PPC with robust SEO strategies and custom web design to achieve amazing results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on for ad display are fully analyzed. We will also integrate a dynamic strategy utilizing negative keywords to keep non-motivated searchers from clicking your ads so that your target customers are the ones visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL GOOGLE ADS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over a Google Ads account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Google Ads account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Google Ads conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

GOOGLE ADS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your Google Ads account will become a well-oiled lead generation machine!

STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we spend time researching. While our research takes us in a variety of directions depending on your particular marketing needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and projections for your industry's economic future.

STEP
TWO
02.

STRATEGY

Combining our expertise with in-depth research about your business and your industry allows us to expertly develop the best strategy for your account. We'll be incorporating everything we have learned into your account strategy, including your marketing goals, what the competitive arena looks like, and everything we have learned about your target consumer.

STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your Google Ads account, we'll begin building out your account. The structure of your account is extremely important, as it will enable us to more accurately target consumers while maximizing budget optimization. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be fine-tuned to provide your business with the most possible leads at the most sensible cost per acquisition (CPA) possible.

STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your account's performance. Analyzing key performance indicators (KPIs) will give us the information necessary to determine how well your account is performing and will allow us to provide you with detailed reports. You'll always be completely in touch with how your account is performing.

STEP
FIVE
05.

OPTIMIZE

Analyzing your data and reporting trends is only a small portion of the work we'll be doing after your ads start running. Continual optimization of your account will be the backbone of your ongoing Google Ads strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be closely monitored and optimized, as supported by data.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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