There’s a lot of effort that goes into developing and optimizing a website so that it ranks as one of Google’s page-one results. It’s no surprise that with so much TLC invested in the effort, people are anxious to see their results. They jump on Google, type in a few keywords they feel are relevant, and then...nothing.
That’s because they might not be aware that reaching the top results in a Google search takes time, and it never happens overnight. This is especially true for smaller enterprises with an equally small or previously non-existent web presence.
According to Google itself, the average time it takes for a website to rank utilizing search engine optimization techniques is approximately three to six months.
That entire 90 to 180 day period will largely depend on the effort put into the launch, the keywords and terms you’re trying to rank in, and the competitiveness for those amongst your competition. For some exceptionally competitive industries, a high ranking in Google search can take up to a year!
The folks at Legnd understand the grind, knowing just how to answer, “We put weeks of effort into building a custom site, so why isn’t my business ranking on Google?”
The first step is taking a deep breath and not panicking. Creating a website that ranks on the first page of Google is like planting a seed in a garden and watching it grow. You can build the best garden beds, buy the best fertilizer, and plant during the perfect time of year, but there’s nothing that will make that seed fully mature in 24 hours.
Much like planting the seed to get the most out of its growing efforts, your website needs to be watered with fresh SEO content and maintained diligently so that it keeps growing healthily.
Google implements robots/bots/spiders to “crawl” through countless web pages and catalog what they collect for compiling into Google’s indexing. These “Googlebots” need to be able to first find your site to crawl its information.
Google searchers are actually searching Google’s index, so there are multiple factors (more than 250 in fact) that the algorithm takes into consideration for matching queries and crawling. Some of the factors Google’s algorithm looks for include:
Legnd has the secret formula of talent and experience to get your business or organization ranking high. The ranking process entails:
An unmoving bow shoots two arrows approximately five degrees apart. As time progresses, the distance between the two arrows increases. The arrows travel on and on, one hitting the target while the other misses it entirely. That’s how ranking in Google works: sometimes even the smallest details make the biggest differences.
Legnd knows how to build and rank a website; we’ve done it for countless clients already. Join the Legnd family and get your website ranking on page one by reaching out to us today!
Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!