The overall COVID-19 pandemic experience has been one of the contrasts. Some areas have been hit hard, while others appear to be minimally impacted. The same is true of businesses. There are many industries, such as cruise, airline, and hospitality, that have been decimated, while others are experiencing growth increases.

Whatever industry you are in, there are a number of different marketing strategies that can help you make the most of these uncertain times. Legnd understands how tumultuous your future outlook might feel at the moment, and we are here to help you weather the storm.

It’s Time to Pivot to Digital Marketing

First, be sure to have a robust online profile and brand. More and more goods and service transactions are happening online, and it's essential to include the entire sales funnel, including reliable delivery, in your efforts.

Secondly, be sure to use the data your upgraded online presence provides. There is an absolute treasure trove of actionable information that can be gleaned from online interactions with customers as well as your target market. Determine which email and social media campaigns are effective, and adjust your strategy accordingly.

Finally, realize that there is nothing static about digital marketing, and be sure to keep an agile and responsive mindset when reviewing your results and planning the next steps.

Yes, this is a challenging time for everyone, but it is also one filled with opportunity. Don't be afraid to try out new marketing moves and see what works.

As more and more areas and industries work to return to something closer to normal, don't get complacent. All signs point to continued uncertainty and change as we all adjust to this "new normal".

Reach out to the team at Legnd if there is any way that we can help your business not just survive, but thrive, during this new and uncertain age.


Ashley Cormier
Search marketing mastermind, data junkie, and avid home baker, Ashley currently works as Search Marketing Director at Legnd. Starting out as a teacher, she developed a particular interest in marketing, SEO, and front-end development, and never looked back! In her spare time, she enjoys spending time with family and friends and traveling.

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