Organic vs. Paid Search Marketing: What's The Difference?

In a word, the difference between paid and organic search marketing is the cost. Paid search concentrates on paid rankings in search results, while organic search concentrates on unpaid rankings. Utilizing organic search-improvement practices, companies can increase their visibility within search engine rankings via SEO. Paid search marketing allows people to pay for better rankings in search results. 

The Benefits of Organic Search Marketing

There are several benefits that derive uniquely from organic searches, such as:

1) Organic Search Delivers Great ROI

Regardless of the avenue, if it's organic search, paid, or social, you'll want to see a return on your investment. Thankfully, organic search and SEO delivers an impressive ROI. Browsing Legnd's case studies show that there is a real impact caused by a well-thought SEO strategy. Results illustrate that organic SEO results in over 40% YOY traffic increase along with top-three rankings in key terms. 

With organic search and Legnd's expert team behind you, your business can obtain its ranking goals! 

2) Organic Search Costs Practically Nothing

When compared to a paid search, organic search's costs are nearly zero. Extra monthly funds aren't needed for ad expenditures when only a time commitment is required to improve SEO. Building a strategy based on SEO fundamentals will help you create optimized content. While the impact can certainly be augmented with extra funds, there is much freedom to choose where and how i.e. selecting Legnd as your SEO agency or consultant group. Legnd uses paid SEO tools for developing SEO strategies to hoist your website high in the rankings in organic search results. 

3) Organic Search Has a Compounding Effect

Once an SEO strategy is launched as is properly maintained, a company can maximize all of the benefits of organic SEO. As content is created, links are attracted to sites from other web pages which is also bolstered by industry chatter. Benefits compound further as more SEO-friendly content is created, which creates a positive feedback loop for increasing:

  1. rankings
  2. revenue
  3. leads
  4. traffic
  5. and more!

The extra benefit to organic search marketing is that your company wouldn't need to pay additional costs for these compounded benefits like you would if someone clicks on an ad you're running via paid search marketing.

4) Organic Search Results in Relevant Users

In the paid search vs. organic search comparison, organic search aids your business in reaching the most interested users. You can attract users from the top, middle, or bottom of the funnel process with natural search without increasing upfront costs, allowing an increased presence in rankings related to your services, business, and target audiences. 

Content marketing also works synergistically with organic SEO. Content marketing takes an educational and informational approach, which users respond well to. Customers desire to learn more about companies and organizations through articles rather than ads, thereby making any competitive SEO strategy utilizing organic search a necessity to those wishing to publish content that's actually helpful for their audience.

5) Organic Search Aids Other Marketing Channels 

When it comes to online marketing, an interconnected approach works the best. For example, if your social media marketing strategies support your organic search strategies, you'll be able to increase:

  1. social and brand awareness
  2. paid search returns
  3. email marketing signups 
  4. and more! 

Blogs can be repurposed to bolster social media channel rankings. However, coordination between team members is essential to make sure that the synergistic effect of organic search optimization is maximized. 

The Benefits of Paid Search Marketing

There are advantages that are unique to paid search, such as:

1) Paid Search Provides Key Information for SEO 

If you're advertising online, then you'll be able to work with data involving keywords, customer ages, locations, and more. General demographic data can be used to help with the overall marketing strategy, and the keyword data derived from paid search campaigns helps to generate new targets around said keywords.

2) Paid Search Marketing Delivers Instant Results

When looking at paid search vs. organic search, paid search has shown more advantageous turnaround times. When your company enlists Legnd to help with paid channel advertising, you'll be able to see results the moment your ads go live. In many cases, Facebook Ads and Google Ads will approve of well-planned ad campaigns in only a few minutes.

3)  Paid Search ROI Data

Studies show that the average ROI for a business using Google Ads can reach $8 profit for every $1 spent. On average, paid ad campaigns generate profit at a 2:1 ratio. Getting above that average rate of return takes a quality web marketing company in your corner helping to smooth out any problems before you pour more money into your ads. Legnd utilizes paid advertising channels via search, geofencing, social media, and more to contribute to your long-term growth goals and your company's bottom line.

4) Paid Search Marketing is Budget-Flexible 

Different from conventional ideas in advertising, digital marketing provides for flexibility in spending allowances to maximize ROI. With Legnd, you'll be able to set up a custom budget for your company, no matter how large or small, for advertising across multiple networks or within targeted audience pools as needed. Legnd helps you to understand average CPC (cost per click) and how it impacts your bottom line and search marketing budget.

5) Paid Search Marketing Draws Ready-to-Purchase Customers

Paid search marketing campaigns target users with an intent to purchase, putting the product or service that addresses their needs in front of them. They already have an idea of what they're looking for, so all they need is to be directed to the proper business with a good reputation to make their transaction. 

For the best results, Legnd monitors ad bids and costs to guarantee that ROI is on-point and that a positive CPC trajectory is maintained. Focusing on areas where people are performing a transactional search bolsters revenue even further.

Organic Search vs. Paid Search Breakdown

While paid search marketing and organic search marketing each offer unique approaches for improving revenue, they both work best when implemented synergistically with one another. Each helps to shore up the other, compensating for areas that could otherwise miss interested parties and draw them to your business. Organic search focuses on search engine optimization, while paid search will focus more on pay per click.

If you need expert help when it comes to website optimization or for optimizing your organic and paid marketing campaigns, Legnd's customized strategies have helped our clients grow to new levels. Reach out today to learn more about how our web design, PPC, and SEO services can help increase your revenue! 

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