Why photos on your site, especially employee headshots, should be shot by a professional

As our digital world becomes smaller, standing out in a crowded field can often feel like an impossible task. In our own experience and that of our clients, we have found that highlighting an amazing team is often the best way to get noticed. Don't shortchange your firm with a website that looks like it was thrown together by amateurs. Professional headshots will make the difference between your staff coming across as the superstars that they are rather than an afterthought.


Professional photography can make a huge and positive difference across your entire site, not just with your employee headshots. Our online world is becoming more visual, and eye-catching graphics and photos are an effective way to draw and maintain interest. While phone pics are great on your personal IG account, even the best filters and apps aren't enough to elevate your photos to where they need to be for a business site. Whether you provide a necessary service or offer exceptional products, if you don't have a good presentation, the quality of your work may not matter.


Yes, a picture is worth 1,000 words, and that age-old adage can work both for and against you. With a uniform, professional headshots of your team, you are showing visitors to your site that you mean business. Customers want to know that they can rely on you, your products, and your services, and projecting a strong visual image is a foundational step. A haphazard approach to your website can take away from the amazing work that your company does!

With professional photographs, you let the world know that you are operating at another level. Don't be afraid to invest in a product that will continue to reap dividends for many years to come. We strongly endorse utilizing a professional photographer and are confident that you will agree once you see how effective this practice can be.

Ready to put your fantastic team at the front of your marketing efforts and provide captivating images across your site? Just let us know how we can help and we'll be there!

Matt Vermeulen

Art Director, Graphic Designer and avid sports fan. When he’s not saving clients from brand inconsistencies or polishing a game-changing layout, he enjoys craft beer, catching up on tweets from LeBron James, and long humid walks with his dog (Boxer named ‘Dempsey’) on pot-hole ridden, New Orleans streets.

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