There are a lot of questions that remain unanswered when it comes to the long-term effects of the coronavirus. One main area of uncertainty is the retail sector. Google, through IPSOS, polled 1,000 consumers per area and discovered that a full half of the respondents do believe that the pandemic will affect their 2020 holiday shopping.
It's key for consumer-facing businesses to adapt to these changes and ensure that they are providing their market with a seamless shopping experience. If you haven't created a robust online user experience yet, it's time to get to work! It is only common sense that more and more shopping will happen online as the pandemic remains an ongoing concern.
What can you do to prepare and have your best holiday season ever?
• Set your site apart while being easy to find - a top search engine listing is more important than ever. Be sure that your potential clients can find you easily. Visitor engagement is going to be more important than ever as more and more consumers will be using the net to make purchase decisions.
• Make it easy for users to access the pre-purchase info they seek - as more people opt to do their research online rather than in person, you'll want to make sure that all relevant info is easy to find and presented in a straightforward and engaging manner.
• Update and improve the in-store experience - once they know what they want to buy, make sure that you offer customers the options they want. Whether your business model is best suited for delivery, in-store, or curbside pick-up, make sure that they can make purchases in their preferred mode.
If this all sounds like a lot to deal with, don't worry. You can always count on Legnd to set you up for success!