GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing a results-driven Google Ads (formerly known as Adwords) campaign capable of supporting a high conversion rate is important to ensure that your firm's marketing dollars are being used sensibly. You want to feel good about the return on investment your marketing spend provides to your bottom line. The PPC team at Legnd is Certified by Google and possesses valuable expertise. We can put you in touch with key people in and around New Orleans and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) accounts only perform as well as what your conversion rate dictates. We use our internet marketing expertise to systematically evaluate your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Intuitive use of ad schedules, geofencing, demographic targeting, and more settings can make a world of difference to your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information will result in higher quality leads and raises the performance of your ads. Our creative Adwords extensions will typically increase the campaign's conversion rate. We can team PPC with robust SEO strategies and dynamic web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on for ad display are carefully analyzed. Our standard practice also uses a robust negative keyword protocol to deter searchers who are unmotivated from clicking on your ads so the right people are visiting your site and your New Orleans business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to continued optimization and monitoring, your Adwords account will evolve into an unbelievable resource for lead generation. If your reach is the New Orleans market or across the continent, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we spend time researching. Our research may take us in a number of different directions depending on your specific needs, we drill down to truly get a grasp of relevant industry data, your competitors, and projections for your industry's economic future. This level of dedication is why we are one of the most in-demand design and digital marketing firms in New Orleans.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with exhaustive research focused on your business and industry allows us to formulate the optimal strategy for your Adwords account. Because our standard is producing optimal marketing results, we will be sure to incorporate what we learn into our roadmap, including your marketing goals, your competitive arena, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords / Google Ads account, we start building the campaign for your New Orleans firm. This setup is vital, as it allows us to successfully target your customers while getting the biggest bang for your buck. The developed keywords, ad copy, ad extensions, and negative keywords, and other campaign settings will be fine tuned to provide your business with dynamic lead generation at the most sensible cost per acquisition (CPA) possible.
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your account performance. The analysis of key performance indicators (KPIs) gives us the insight to evaluate how the campaign is performing and allows us to give you meaningful reports. You'll have the ability to be in touch with your Google Ads account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is just a sliver of the work we'll be doing once your ads are up and running. Non-stop improvement will comprise the foundation for your ongoing strategy. Keyword bids, ad copy, ad extensions, negative keywords, and other data points will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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