GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a lucrative Google Ads (also known as Adwords) campaign that supports a high rate of conversion is important when you want to make sure your marketing dollars are being used sensibly. It's important to feel good about the monetary results the money spent has on your revenue. Our pay-per-click team is Certified by Google and possesses valuable expertise. We can help you build connections in and around Phoenix and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords accounts only perform as well as what your conversion rate dictates. Legnd uses digital marketing strategies to carefully track your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, regional and demographic targeting, and additional strategies can make a world of difference to the overall results of your account.
AD EXTENSIONS
Additional information that supports your ads attracts better qualified leads and helps your ads perform better. We methodically craft extensions that are geared toward the overall improvement of your conversion rate. The Legnd team can integrate PPC with next level SEO strategies and custom web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for your ad display are carefully studied. We will also utilize a efficient negative keyword strategy to deter searchers who are unmotivated from clicking on your ads so that your target customers are the ones visiting your site and helping your Phoenix company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your account will become a well-oiled lead generation machine! Whether your desired reach is within Phoenix or is more international in scope, you can count on us.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we start with some research. While our research takes us in a number of various channels based upon your specific needs, Legnd makes sure to understand your industry's current climate, your relevant competitors, and the current trends and projections for your specific industry. Which makes it no surprise that we're one of the top-rated internet marketing and SEO companies in Phoenix.
STEP
TWO
02.

STRATEGY

Combining our expertise with exhaustive research into your industry and business allows us to expertly develop the best strategy for your PPC campaign. Because Legnd is committed to providing high-quality internet marketing services, we'll be incorporating everything we learn into our framework, integrating your specific business goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for your account, we get started building the campaign for your Phoenix company. The build-out for your account is essential, because it lets us efficiently reach your target market while making the most of your budget. The ad copy, keywords, ad extensions, negative keywords, and other metrics will be adjusted to assist in providing you with the most possible leads at the most sensible cost per acquisition (CPA) possible.
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we'll be collecting data regarding your Adwords account performance. The analysis of key performance indicators (KPIs) gives us the intel to evaluate how the account is performing and will allow us to give you meaningful reports. You'll always be completely in touch with the results your Adwords account is delivering because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is but one aspect of the work we'll be doing once your ads are up and running. Optimization and improvement will comprise the foundation for the ongoing strategy we build for you. Individual keyword bids, ad extensions, ad copy, negative keywords, and other data points will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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