GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Managing an effective Google Ads (formerly known as Adwords) campaign that you can count on for conversion is a key factor to making sure that your firm's marketing dollars are used in a sensible manner. You want to feel good about the monetary results your marketing spend provides to your bottom line. The PPC team at Legnd is Certified by Google and possesses valuable expertise. We can put you in touch with key people in Covington as well as and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account is only performing as well as what your conversion rate dictates. Legnd uses digital marketing strategies to systematically evaluate your conversion rate to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, regional and demographic targeting, and other settings can make a world of difference to the overall results of your account.
AD EXTENSIONS
Supporting your ads with additional information draws in a higher quality of leads and helps your ads perform better. We'll carefully create extensions that are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with robust SEO strategies and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are carefully studied. We will also utilize a robust negative keyword strategy to thwart non-motivated visitors from clicking on your ads so your ideal customers are visiting your website and helping your Covington company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

Let's Get Started 
ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continuing account optimization, your Adwords / Google Ads account will become a well-oiled lead generation machine! If your market is the city of Covington or across the continent, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. While our research takes us in a variety of directions based on your specific needs, our team spends a lot of time gaining a deep understanding of your industry, competition, and the current trends and projections for your specific industry. That’s why we’re one of the most sought-after web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Combining our expertise with in-depth research centered around your industry and business allows us to craft the ideal way to maximize results for your account. Because our standard is delivering top digital marketing services, we include this gained knowledge into our roadmap, especially your desired outcomes, your competition, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your account, we get moving with building out the account for your firm in Covington. The build-out for your account is essential, as it will enable us to successfully target your customers while maximizing budget optimization. The ad copy, keywords, ad extensions, negative keywords, along with other settings will be adjusted to provide your business with the most robust lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we start our data collection to measure your account performance. Key performance indicators (KPIs) analysis gives us the information necessary to evaluate how the campaign is performing and allows us to furnish actionable reports. We provide you with the means to be completely in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is only a small portion of what we'll be working on after your ads start running. Non-stop improvement will be the backbone of your ongoing Adwords strategy. Individual keyword bids, ad extensions, ad copy, negative keywords, and other campaign settings will be adjusted as needed.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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