GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an effective Adwords, or Google Ads, account capable of supporting a high conversion rate is a key factor to make certain that your marketing dollars are put to good use. It's important to feel confident about the ROI your marketing budget provides to your overall financial success. The PPC team at Legnd is Certified by Google and has tons of experience. We can put you in touch with key people in Covington as well as and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing as well as what your conversion rate dictates. We use our internet marketing expertise to carefully track your conversion rate to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic targeting, regional targeting, and more settings can make a world of difference to account performance and results.
AD EXTENSIONS
Additional information that supports your ads draws in a higher quality of leads and raises the performance of your ads. Our creative Adwords extensions are likely to improve your overall conversion rate. We can team PPC with a sniper-like SEO strategy and custom web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are carefully studied. Our standard practice also uses a efficient negative keyword strategy to thwart non-motivated visitors from clicking your ads so that your ideal customers are visiting your website and your Covington business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to ongoing optimization and monitoring, your Adwords / Google Ads account will knock your socks off with its ridiculous level of lead generation. If your market is the city of Covington or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we spend time researching. While our research takes us in a variety of directions based upon your particular marketing needs, we drill down to truly get a grasp of your competition, current industry trends, and the current trends and projections for your specific industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with in-depth research focused on your business and industry lets us develop the right path forward for your PPC campaign. Because Legnd is committed to providing high-quality marketing results, we include what we learn into our framework, integrating your specific business goals, the particulars of the competitive market, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for your account, we start building the campaign for your Covington based business. The build-out for your account is essential, as it will enable us to effectively reach your key demographics while getting the biggest bang for your buck. The ad copy, keywords, ad extensions, negative keywords, and other campaign settings will be adjusted to assist in providing you with the most robust lead generation at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your account performance. The analysis of key performance indicators (KPIs) gives us the insight to evaluate how your account is doing and allows us to furnish actionable reports. You'll have the ability to be in touch with the results your Adwords account is delivering because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is only a small portion of the behind the scenes work we'll be doing after your ads are live. Continuous improvement and optimization will be the backbone of your ongoing strategy. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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