GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing a lucrative Adwords / Google Ads campaign that you can count on for conversion is vital to ensure that your firm's marketing dollars are being used sensibly. After all, you should feel confident about the monetary results your spending produces. Our pay-per-click team is Google Certified and has tons of experience. We can put you in touch with key people in Covington as well as and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the success level your conversion rate allows. Legnd uses digital marketing strategies to carefully track your rate of conversion to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, regional and demographic targeting, and more settings can make a world of difference to the overall results of your account.
AD EXTENSIONS
Supporting your ads with additional information attracts better leads and helps your ads perform better. We methodically craft extensions that are tailor made to increase your overall conversion rate. We can team PPC with robust SEO strategies and web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are carefully researched. We'll also implement a complex and effective negative keyword protocol to deter searchers who are unmotivated from clicking your ads so your target customers are the ones visiting your site and your Covington business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to ongoing optimization and monitoring, your account will become the lead generation tool of your dreams. Whether your target market is Covington or across the continent, we've got you covered.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we begin with a research phase. Research can take us in a variety of directions based on your particular marketing needs, Legnd makes sure to understand your competition, current industry trends, and future trends that may affect your industry. And that's why we are one of the most respected SEO and web design firms in Covington.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with comprehensive research about your business and your industry lets us craft the ideal way to maximize results for your Google Ads account. Because we believe in delivering optimal internet marketing services, we integrate everything we have learned into our framework, integrating your specific business goals, your competition, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords / Google Ads account, we start building the campaign for your firm in Covington. This build-out is pivotal, because it lets us successfully target your customers while maximizing budget optimization. The developed keywords, ad copy, ad extensions, and negative keywords, and other campaign settings will be fine tuned to provide your business with the best leads possible at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we collect the data that's relevant to your campaign performance. The analysis of key performance indicators (KPIs) provides us with the information necessary to evaluate how your account is doing and allows us to give you reports that are useful. You'll have complete transparency with your account performance because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is just a sliver of the work we'll be doing upon the launch of your ads. Continuous improvement and optimization will be the backbone of your ongoing strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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