GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a lucrative Adwords (also called Google Ads) campaign that supports a high rate of conversion is vital to ensure that your marketing dollars are used in a sensible manner. You want to feel confident about the impact that your spending produces. Our pay-per-click team is Google Certified and possesses valuable expertise. We can put you in touch with key people in and around Covington and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the level of your conversion rate. We use our internet marketing expertise to carefully track your conversion rate to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic / regional targeting, and other settings can make a world of difference to your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information attracts better qualified leads and raises the level of return from your ads. Our creative Adwords extensions are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with next level SEO strategies and outstanding web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on for ad display are fully studied. We will also integrate a dynamic strategy utilizing negative keywords to thwart non-motivated visitors from clicking on your ads so that your ideal customers are visiting your website and boosting the performance of your Covington business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing optimization and monitoring, your Adwords / Google Ads account will become the lead generation tool of your dreams. Whether your target market is Covington or around the world, we've got you covered.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we begin with a research phase. Initial research can lead us in a number of different directions based upon your desired outcomes, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and future trends that may affect your industry. And that's why we are one of the most respected design and digital marketing firms in Covington.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our exhaustive research about your business and your industry lets us develop the right path forward for your Adwords account. Because our standard is delivering optimal marketing results, we integrate this gained knowledge into our framework, integrating your specific business goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords / Google Ads account, we get moving with building out the account for your Covington firm. This build-out is pivotal, because it lets us successfully target your customers while optimizing your budget. The ad copy, keywords, ad extensions, negative keywords, and other metrics will be fine tuned to provide your business with the most possible leads at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we begin the collection of data that reflects your Google Ads account performance. Key performance indicators (KPIs) analysis gives us the insight to determine how the account is performing and will allow us to furnish actionable reports. You'll have complete transparency with the results your Adwords account is delivering because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just a sliver of what we'll be working on after your ads start running. Optimization and improvement will create the framework of your ongoing Adwords strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other data points will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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