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GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an efficient Google Ads (also known as Adwords) account that is sure to convert is vital when you want to make sure your firm's marketing dollars are put to work in a reasonable way. You need to feel positive about the monetary results your spending produces. Our PPC / marketing team is Google Certified and possesses valuable expertise. We can put you in touch with key people in and around Covington and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account can only perform as well as what your conversion rate dictates. Our team utilizes our native expertise to meticulously follow your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Intuitive use of ad schedules, regional and demographic targeting, and more settings can cause a significant and positive boost to the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information will result in higher quality leads and raises the performance of your ads. We'll carefully create extensions that are tailor made to increase your overall conversion rate. The Legnd team can integrate PPC with an off the charts SEO strategy and custom web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on for your ad display are thoroughly studied. We will also utilize a robust strategy utilizing negative keywords to deter searchers who are unmotivated from clicking on your ads so the best potential customers are visiting your site and helping your Covington firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

Let's Get Started 
ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continuing account optimization, your Google Ads account will become a well-oiled lead generation machine! If your reach is the Covington market or around the world, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we spend time researching. Our research may take us in a variety of directions determined by your particular marketing needs, we always place an emphasis on understanding relevant industry data, your competitors, and future trends that may affect your industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Combining our expertise with our intensive research about your business and your industry give us what we need to formulate the best strategy for your Google Ads account. Because we believe in delivering optimal digital marketing services, we integrate everything we have learned into our roadmap, integrating your specific business goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we get moving with building out the account for your Covington based business. This build-out is pivotal, as it allows us to efficiently reach your target market while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be adjusted to help you get the best leads possible at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we'll be collecting data regarding your account performance. Key performance indicators (KPIs) analysis provides us with the insight to determine how well the campaign is performing and will allow us to give you meaningful reports. You'll always be completely in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of the work we do once your ads are up and running. Optimization and improvement will create the framework of your ongoing strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other data points will be adjusted on an ongoing basis.

Get In Touch

Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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