GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an effective Adwords, or Google Ads, account that you can count on for conversion is important to make certain that your marketing spends are used in a sensible manner. After all, you should feel good about the impact that the money spent has on your revenue. Our pay-per-click team is Google Certified and time tested. We can help you reach the right people in Covington as well as and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing as well as what your conversion rate dictates. Legnd uses digital marketing strategies to carefully track your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Intuitive use of ad schedules, regional and demographic targeting, and additional strategies can make all the difference in your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information attracts better qualified leads and raises the performance of your ads. Our creative Adwords extensions are geared toward the overall improvement of your conversion rate. We can team PPC with next level SEO strategies and dynamic web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on to make your ad display are fully analyzed. We will also integrate a efficient negative keyword protocol to keep non-motivated searchers from clicking your ads so your ideal customers are visiting your website and helping your Covington company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

Let's Get Started 
ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to ongoing account optimization, your Google Ads account will knock your socks off with its ridiculous level of lead generation. If your market is the city of Covington or is more international in scope, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. Research can take us in a number of various channels depending on the needs of your firm, we drill down to truly get a grasp of relevant industry data, your competitors, and projections for your industry's economic future. That’s why we’re one of the most sought-after web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Combining our expertise with comprehensive research into your industry and business lets us craft the ideal way to maximize results for your Google Ads account. Because Legnd is committed to producing optimal service to our customers, we include everything we learn into our framework, including your marketing goals, the particulars of the competitive market, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for the Google Ads account, we get moving with building out the account for your Covington based business. This setup is vital, as it will enable us to efficiently reach your target market while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, along with other campaign settings will be adjusted to give you dynamic lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we begin the collection of data that reflects your campaign performance. The analysis of key performance indicators (KPIs) gives us the information necessary to determine how the campaign is performing and will allow us to provide you with detailed reports. You'll always be completely in touch with how your account is performing because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is just the beginning of the behind the scenes work we'll be doing upon the launch of your ads. Continuous improvement and optimization will be the foundation for the ongoing strategy we build for you. Individual keyword bids, ad extensions, ad copy, negative keywords, and other data points will be adjusted on an ongoing basis.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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