GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an efficient Google Ads (also known as Adwords) campaign that is sure to convert is important to ensure that your marketing spends are used in a sensible manner. You want to feel secure about the ROI your marketing spend provides to your bottom line. The PPC team at Legnd is Certified by Google and has tons of experience. We can help you reach the right people in Covington and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform at the success level your conversion rate allows. We use our internet marketing expertise to systematically evaluate your conversion rate to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, demographic targeting, regional targeting, and other settings can have a positive impact on your account's overall performance.
AD EXTENSIONS
Additional information that supports your ads will result in higher quality leads and increases ad performance. We'll carefully create extensions that are tailor made to increase your overall conversion rate. We can team PPC with robust SEO strategies and outstanding web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are thoroughly researched. We will also integrate a robust strategy utilizing negative keywords to thwart non-motivated visitors from clicking on your ads so the best potential customers are visiting your site and your Covington business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to ongoing optimization and monitoring, your Adwords account will become a well-oiled lead generation machine! Whether your desired reach is within Covington or across the continent, we've got you.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. Initial research can lead us in a number of various channels based upon your desired outcomes, we always place an emphasis on understanding your industry, competition, and future trends that may affect your industry. That’s why we’re one of the most sought-after web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Combining our expertise with exhaustive research about your business and your industry lets us expertly develop the ideal way to maximize results for your Adwords account. Because we are set on producing the best service to our customers, we will be sure to incorporate everything we have learned into our framework, integrating your specific business goals, your competition, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for the Google Ads account, we start building the campaign for your Covington based business. The structure of your account is extremely important, because we can then successfully target your customers while getting the biggest bang for your buck. Your ad extensions, ad copy, keywords, and negative keywords, along with other campaign settings will be adjusted to provide your business with the most robust lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your campaign performance. Analyzing key performance indicators (KPIs) gives us the insight to evaluate how your account is performing and allows us to give you reports that are useful. You'll have the ability to be in touch with your account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of what we'll be working on once your ads are up and running. Non-stop improvement will comprise the foundation for the ongoing strategy we build for you. Ad extensions, negative keywords, ad copy, individual keyword bids, and a host of other settings will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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