GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a lucrative Adwords (also called Google Ads) account capable of supporting a high conversion rate is a key factor to ensure that your marketing spends are put to work in a reasonable way. You need to feel positive about the ROI your marketing spend provides to your bottom line. The PPC team at Legnd is Certified by Google and able to handle any size spend. We can help you build connections in and around Nashville and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the level of your conversion rate. Our team utilizes our native expertise to carefully track your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Intuitive use of ad schedules, demographic targeting, regional targeting, and more settings can have a positive impact on the overall results of your account.
AD EXTENSIONS
Supporting your ads with additional information draws in a higher quality of leads and raises the level of return from your ads. Our carefully crafted ad extensions are tailor made to increase your overall conversion rate. We can team PPC with an off the charts SEO strategy and web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on to make your ad display are carefully analyzed. We will also integrate a robust strategy utilizing negative keywords to keep non-motivated searchers from clicking your ads so the right people are visiting your site and helping your Nashville firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continuing account optimization, your Adwords / Google Ads account will knock your socks off with its ridiculous level of lead generation. Whether your target market is Nashville or even more expansive, Legnd delivers.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we start with some research. Our research may take us in a number of different directions based on your desired outcomes, we always place an emphasis on understanding relevant industry data, your competitors, and future trends that may affect your industry. That’s why we’re one of the most sought-after design and digital marketing firms in Nashville.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with exhaustive research into your industry and business give us what we need to formulate the best strategy for your Adwords account. Because Legnd is committed to producing high-quality service to our customers, we'll be incorporating everything we have learned into your account strategy, especially your desired outcomes, the particulars of the competitive market, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your account, we get moving with building out the account for your Nashville based business. This build-out is pivotal, as it will enable us to effectively reach your key demographics while making the most of your budget. The ad copy, keywords, ad extensions, negative keywords, and other metrics will be fine tuned to assist in providing you with dynamic lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we begin the collection of data that reflects your account performance. Analyzing key performance indicators (KPIs) provides us with the intel to determine how your account is performing and will allow us to furnish actionable reports. You'll have the ability to be in touch with your account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just the beginning of what we'll be working on after your ads start running. Continuous improvement and optimization will comprise the foundation for the ongoing strategy we build for you. Ad copy, individual keyword bids, negative keywords, ad extensions, and other data points will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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