GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a results-driven Adwords, or Google Ads, campaign that is sure to convert is a key factor to ensure that your ad purchases are put to work in a reasonable way. You need to feel confident about the monetary results your marketing budget provides to your overall financial success. The PPC team at Legnd is Certified by Google and time tested. We can help you build connections in Nashville and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account is only performing at the level of your conversion rate. We use our internet marketing expertise to meticulously follow your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic / regional targeting, and other settings can have a positive impact on the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information attracts better leads and raises the level of return from your ads. Our creative Adwords extensions are likely to improve your overall conversion rate. We have the ability to tie PPC in with next level SEO strategies and dynamic web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on that impact your ad display are thoroughly analyzed. We'll also implement a dynamic negative keyword strategy to thwart non-motivated visitors from clicking on your ads so that the right people are visiting your site and your Nashville business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

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ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to continuing account optimization, your Adwords account will become a well-oiled lead generation machine! If your market is the city of Nashville or around the world, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. Our research may take us in a million different directions based on your particular marketing needs, we always place an emphasis on understanding your industry, competition, and any current economic predictions affecting your industry. That’s why we’re one of the most sought-after SEO and web design firms in Nashville.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our in-depth research focused on your business and industry allows us to expertly develop the optimal strategy for your account. Because Legnd is committed to delivering optimal service to our customers, we integrate what we learn into our framework, including your marketing goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we get moving with building out the account for your Nashville company. The structure of your account is extremely important, because we can then efficiently reach your target market while optimizing your budget. Your ad extensions, ad copy, keywords, and negative keywords, and other metrics will be fine tuned to help you get the most robust lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we start our data collection to measure your Adwords account performance. The analysis of key performance indicators (KPIs) provides us with the insight to determine how well the campaign is performing and allows us to provide you with detailed reports. You'll have complete transparency with your account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just the beginning of what we'll be working on once your ads are up and running. Continuous improvement and optimization will be the backbone of the ongoing strategy we build for you. Ad copy, individual keyword bids, negative keywords, ad extensions, and other data points will be tweaked and improved as necessary.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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