GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an efficient Google Ads (also known as Adwords) account capable of supporting a high conversion rate is vital to make certain that your firm's marketing dollars are used in a sensible manner. It's important to feel positive about the return on investment your marketing spend provides to your bottom line. Our PPC / marketing team is Google Certified and has tons of experience. We can put you in touch with key people in Nashville and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account can only perform at the level of your conversion rate. We use our internet marketing expertise to analyze your conversion rate to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Making smart use of ad scheduling, regional and demographic targeting, and more settings can make a world of difference to the overall results of your account.
AD EXTENSIONS
Supporting info on your ads draws in a higher quality of leads and raises the performance of your ads. We'll carefully create extensions that are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with next level SEO strategies and outstanding web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are thoroughly studied. Our standard practice also uses a dynamic negative keyword protocol to keep non-motivated searchers from clicking your ads so the right people are visiting your site and boosting the performance of your Nashville business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to continued optimization and monitoring, your Adwords / Google Ads account will become the lead generation tool of your dreams. If your reach is the Nashville market or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we spend time researching. Research can take us in a variety of directions based upon the needs of your firm, we drill down to truly get a grasp of your competition, current industry trends, and the current trends and projections for your specific industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Nashville.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with exhaustive research centered around your industry and business give us what we need to develop the best strategy for your PPC campaign. Because Legnd is committed to providing the best internet marketing services, we include everything we learn into our framework, incorporating your goals, your competition, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for the Google Ads account, we get moving with building out the account for your Nashville based business. The structure of your account is extremely important, as it will enable us to successfully target your customers while making the most of your budget. The ad copy, keywords, ad extensions, negative keywords, and other campaign settings will be adjusted to give you the most possible leads at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we start our data collection to measure your account performance. Key performance indicators (KPIs) analysis provides us with the insight to determine how your account is performing and allows us to give you meaningful reports. You'll always be completely in touch with your account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just a sliver of what we'll be working on after your ads are live. Non-stop improvement will comprise the foundation for the ongoing strategy we build for you. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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