GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an efficient Adwords, or Google Ads, account capable of supporting a high conversion rate is a key factor to making sure that your marketing spends are being used sensibly. It's important to feel confident about the impact that the money spent has on your revenue. Our pay-per-click team is Google Certified and has tons of experience. We can put you in touch with key people in Nashville as well as and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform at the success level your conversion rate allows. We put our marketing expertise into action to analyze your rate of conversion to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Making smart use of ad scheduling, regional and demographic targeting, and more settings can cause a significant and positive boost to the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information draws in a higher quality of leads and increases ad performance. We methodically craft extensions that are tailor made to increase your overall conversion rate. We have the ability to tie PPC in with robust SEO strategies and dynamic web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on that impact your ad display are carefully researched. Our standard practice also uses a complex and effective negative keyword protocol to thwart non-motivated visitors from clicking on your ads so that your target customers are the ones visiting your site and boosting the performance of your Nashville business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your Adwords account will evolve into an unbelievable resource for lead generation. If your reach is the Nashville market or across the continent, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we do anything to boost your account, we start with some research. While our research takes us in a number of different directions based upon your desired outcomes, our team spends a lot of time gaining a deep understanding of your industry's current climate, your relevant competitors, and projections for your industry's economic future. This level of dedication is why we are one of the most in-demand internet marketing and SEO companies in Nashville.
STEP
TWO
02.

STRATEGY

Combining our expertise with our intensive research into your industry and business allows us to develop the ideal way to maximize results for your account. Because Legnd is committed to producing the best service to our customers, we'll be incorporating what we learn into our framework, integrating your specific business goals, your competitive arena, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your Adwords / Google Ads account, we get moving with building out the account for your Nashville company. This build-out is pivotal, because it lets us more accurately target consumers while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be fine tuned to give you the most possible leads at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we collect the data that's relevant to your Google Ads account performance. Analyzing key performance indicators (KPIs) will give us the information necessary to evaluate how the account is performing and will allow us to provide you with detailed reports. We provide you with the means to be completely in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of the behind the scenes work we'll be doing once your ads are up and running. Continual optimization of your account will be the foundation for the ongoing strategy we build for you. Ad extensions, negative keywords, ad copy, individual keyword bids, and other campaign settings will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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