GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an efficient Google Ads (also known as Adwords) account that you can count on for conversion is important to make certain that your firm's marketing dollars are put to work in a reasonable way. You need to feel good about the impact that your marketing spend provides to your bottom line. Our PPC / marketing team is Certified by Google and has tons of experience. We can help you reach the right people in Houston and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account can only perform if your ads are leading to actual conversions. We put our marketing expertise into action to meticulously follow your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, regional and demographic targeting, and other settings can make a world of difference to your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information draws in a higher quality of leads and helps your ads perform better. Our creative Adwords extensions are geared toward the overall improvement of your conversion rate. We are able to merge PPC in with a sniper-like SEO strategy and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on that impact your ad display are fully analyzed. We'll also implement a robust negative keyword strategy to thwart non-motivated visitors from clicking on your ads so that your ideal customers are visiting your website and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continuing account optimization, your account will become a well-oiled lead generation machine! If your market is the city of Houston or across the continent, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. Research can take us in a million different directions based on your specific needs, our team spends a lot of time gaining a deep understanding of your competition, current industry trends, and projections for your industry's economic future. And that's why we are one of the most respected internet marketing and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with in-depth research centered around your industry and business lets us develop the optimal strategy for your Adwords account. Because we are set on delivering optimal service to our customers, we include what we learn into your account strategy, incorporating your goals, the particulars of the competitive market, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords / Google Ads account, we get started building the campaign for your Houston firm. The structure of your account is extremely important, because we can then efficiently reach your target market while getting the biggest bang for your buck. The developed keywords, ad copy, ad extensions, and negative keywords, and other metrics will be fine tuned to assist in providing you with the most robust lead generation at the most sensible cost per acquisition (CPA) possible.
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your Adwords account performance. Analyzing key performance indicators (KPIs) provides us with the insight to determine how the campaign is performing and will allow us to provide you with detailed reports. We provide you with the means to be completely in touch with the results your Adwords account is delivering because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of the behind the scenes work we'll be doing once your ads are up and running. Optimization and improvement will be the foundation for the ongoing plan we craft for your firm. Ad extensions, negative keywords, ad copy, individual keyword bids, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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