GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an efficient Google Ads (also known as Adwords) campaign that you can count on for conversion is necessary when you want to make sure your firm's marketing dollars are put to work in a reasonable way. You want to feel secure about the ROI your marketing budget provides to your overall financial success. Our pay-per-click team is Google Certified and possesses valuable expertise. We can put you in touch with key people in and around Houston and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform at the level of your conversion rate. We put our marketing expertise into action to analyze your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic / regional targeting, and more settings can cause a significant and positive boost to the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information will result in higher quality leads and raises the performance of your ads. Our creative Adwords extensions are geared toward the overall improvement of your conversion rate. We can team PPC with a sniper-like SEO strategy and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on for your ad display are fully studied. We'll also implement a efficient negative keyword protocol to keep non-motivated searchers from clicking on your ads so that your target customers are the ones visiting your site and helping your Houston company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

Let's Get Started 
ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing optimization and monitoring, your Adwords / Google Ads account will evolve into an unbelievable resource for lead generation. Whether your target market is Houston or is more international in scope, you can count on us.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we start with some research. Research can take us in a number of different directions determined by your specific needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and the current trends and projections for your specific industry. That’s why we’re one of the most sought-after design and digital marketing firms in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with our intensive research into your industry and business give us what we need to craft the best strategy for your Google Ads account. Because our standard is producing the best digital marketing services, we'll be incorporating everything we learn into your account strategy, incorporating your goals, your competitive arena, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords / Google Ads account, we get moving with building out the account for your firm in Houston. The build-out for your account is essential, as it will enable us to successfully target your customers while optimizing your budget. The ad copy, keywords, ad extensions, negative keywords, along with other campaign settings will be fine tuned to give you the best leads possible at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we start our data collection to measure your account performance. Key performance indicators (KPIs) analysis will give us the intel to evaluate how the account is performing and allows us to provide you with detailed reports. You'll have complete transparency with your Google Ads account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is but one aspect of the work we'll be doing after your ads start running. Non-stop improvement will comprise the foundation for the ongoing plan we craft for your firm. Keyword bids, ad copy, ad extensions, negative keywords, and other campaign settings will be adjusted on an ongoing basis.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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