GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an efficient Google Ads (also known as Adwords) campaign that supports a high rate of conversion is a key factor to make certain that your firm's marketing dollars are put to good use. You want to feel confident about the impact that your marketing spend provides to your bottom line. Our PPC / marketing team is Google Certified and has tons of experience. We can help you reach the right people in and around Houston and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing as well as what your conversion rate dictates. Our team utilizes our native expertise to meticulously follow your conversion rate to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic / regional targeting, and other settings can cause a significant and positive boost to the overall results of your account.
AD EXTENSIONS
Supporting info on your ads attracts better qualified leads and helps your ads perform better. Our creative Adwords extensions are likely to improve your overall conversion rate. We can team PPC with an off the charts SEO strategy and outstanding web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on for your ad display are fully analyzed. Our standard practice also uses a efficient strategy utilizing negative keywords to deter searchers who are unmotivated from clicking your ads so that the best potential customers are visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

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ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

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ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continued optimization and monitoring, your account will evolve into an unbelievable resource for lead generation. Whether your target market is Houston or is more international in scope, we've got you covered.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we begin with a research phase. While our research takes us in a variety of directions depending on your specific needs, we drill down to truly get a grasp of your competition, current industry trends, and projections for your industry's economic future. Which makes it no surprise that we're one of the top-rated SEO and web design firms in Houston.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with exhaustive research focused on your business and industry allows us to formulate the right path forward for your PPC campaign. Because we are set on providing the best service to our customers, we include what we learn into our plan, including your marketing goals, what the competitive arena looks like, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we get moving with building out the account for your firm in Houston. This setup is vital, as it allows us to effectively reach your key demographics while getting the biggest bang for your buck. Your ad extensions, ad copy, keywords, and negative keywords, and other metrics will be adjusted to help you get dynamic lead generation at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we collect the data that's relevant to your Google Ads account performance. Analyzing key performance indicators (KPIs) gives us the insight to evaluate how your account is doing and will allow us to furnish actionable reports. We provide you with the means to be completely in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Analyzing your data and reporting trends is but one aspect of the work we'll be doing after your ads are live. Continual optimization of your account will be the backbone of the ongoing strategy we build for you. Individual keyword bids, ad extensions, ad copy, negative keywords, and other data points will be closely monitored and optimized.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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