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GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an effective Adwords, or Google Ads, campaign that supports a high rate of conversion is vital to making sure that your ad purchases are put to work in a reasonable way. You want to feel positive about the ROI your marketing budget provides to your overall financial success. Our PPC / marketing team is Certified by Google and able to handle any size spend. We can assist you with reaching your clients / customers in and around Houston and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account performs if your ads are leading to actual conversions. Legnd uses digital marketing strategies to carefully track your rate of conversion and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, geofencing, demographic targeting, and other settings can make a world of difference to account performance and results.
AD EXTENSIONS
Additional information that supports your ads attracts better qualified leads and raises the level of return from your ads. Our carefully crafted ad extensions are likely to improve your overall conversion rate. We can team PPC with robust SEO strategies and outstanding web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are carefully researched. We'll also implement a dynamic negative keyword strategy to keep non-motivated searchers from clicking your ads so that the right people are visiting your site and helping your Houston company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

Ask An Adwords Specialist 
ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

Let's Get Started 
ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing optimization and monitoring, your Adwords / Google Ads account will become a well-oiled lead generation machine! Whether your desired reach is within Houston or even more expansive, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, our first step is some intensive research. While our research takes us in a number of various channels based on your desired outcomes, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and future trends that may affect your industry. This level of dedication is why we are one of the most in-demand internet marketing and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with comprehensive research centered around your industry and business allows us to formulate the optimal strategy for your PPC campaign. Because Legnd is committed to producing high-quality internet marketing services, we integrate everything we learn into our roadmap, integrating your specific business goals, the particulars of the competitive market, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your Adwords / Google Ads account, we get started building the campaign for your Houston firm. This setup is vital, because it lets us effectively reach your key demographics while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be adjusted to help you get the most possible leads at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we collect the data that's relevant to your campaign performance. The analysis of key performance indicators (KPIs) provides us with the intel to determine how well the campaign is performing and allows us to furnish actionable reports. You'll always be completely in touch with how your account is performing because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Analyzing your data and reporting trends is only a small portion of what we'll be working on after your ads start running. Continual optimization of your account will comprise the foundation for your ongoing Adwords strategy. Individual keyword bids, ad extensions, ad copy, negative keywords, and a host of other settings will be adjusted as needed.

Get In Touch

Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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