GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an effective Adwords / Google Ads campaign capable of supporting a high conversion rate is vital to ensure that your marketing dollars are put to good use. It's important to feel confident about the return on investment your marketing budget provides to your overall financial success. Our pay-per-click team is Google Certified and has tons of experience. We can assist you with reaching your clients / customers in Houston and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the level of your conversion rate. We put our marketing expertise into action to systematically evaluate your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic targeting, regional targeting, and other settings can make a world of difference to the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information attracts better leads and helps your ads perform better. Our carefully crafted ad extensions are likely to improve your overall conversion rate. We are able to merge PPC in with a sniper-like SEO strategy and web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are fully analyzed. Our standard practice also uses a complex and effective strategy utilizing negative keywords to thwart non-motivated visitors from clicking on your ads so that the best potential customers are visiting your site and your Houston business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continuing account optimization, your Adwords account will become the lead generation tool of your dreams. If your reach is the Houston market or even more expansive, we've got you.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we spend time researching. Research can take us in a number of different directions depending on your specific needs, Legnd makes sure to understand your industry's current climate, your relevant competitors, and future trends that may affect your industry. Which makes it no surprise that we're one of the top-rated web design and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our our intensive research centered around your industry and business give us what we need to expertly develop the ideal way to maximize results for your Adwords account. Because Legnd is committed to delivering high-quality digital marketing services, we include this gained knowledge into our plan, including your marketing goals, the particulars of the competitive market, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords / Google Ads account, we start building the campaign for your Houston based business. This setup is vital, because we can then more accurately target consumers while maximizing budget optimization. Your ad extensions, ad copy, keywords, and negative keywords, along with other settings will be adjusted to provide your business with the best leads possible at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we'll be collecting data regarding your Adwords account performance. Analyzing key performance indicators (KPIs) provides us with the intel to determine how well the campaign is performing and will allow us to provide you with detailed reports. You'll have complete transparency with your account performance because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just a sliver of the behind the scenes work we'll be doing upon the launch of your ads. Non-stop improvement will be the foundation for the ongoing plan we craft for your firm. Individual keyword bids, ad extensions, ad copy, negative keywords, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

Required
Required
Required