GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing a lucrative Adwords, or Google Ads, account that you can count on for conversion is vital to ensure that your marketing spends are used in a sensible manner. You want to feel good about the impact that your marketing spend provides to your bottom line. Our pay-per-click team is Certified by Google and has tons of experience. We can put you in touch with key people in Houston and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing as well as what your conversion rate dictates. We put our marketing expertise into action to systematically evaluate your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, regional and demographic targeting, and other settings can make a world of difference to account performance and results.
AD EXTENSIONS
Supporting your ads with additional information draws in a higher quality of leads and helps your ads perform better. We methodically craft extensions that will typically increase the campaign's conversion rate. We are able to merge PPC in with a sniper-like SEO strategy and custom web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for your ad display are fully studied. Our standard practice also uses a complex and effective negative keyword protocol to deter searchers who are unmotivated from clicking on your ads so your ideal customers are visiting your website and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing optimization and monitoring, your account will evolve into an unbelievable resource for lead generation. Whether your desired reach is within Houston or across the continent, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, our first step is some intensive research. Research can take us in a million different directions depending on your specific needs, Legnd makes sure to understand your competition, current industry trends, and projections for your industry's economic future. That’s why we’re one of the most sought-after design and digital marketing firms in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with our intensive research focused on your business and industry give us what we need to develop the best strategy for your Adwords account. Because we believe in producing top marketing results, we include everything we have learned into our roadmap, especially your desired outcomes, your competition, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get started building the campaign for your Houston company. The build-out for your account is essential, as it allows us to more accurately target consumers while maximizing budget optimization. Your ad extensions, ad copy, keywords, and negative keywords, and other metrics will be fine tuned to give you dynamic lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we collect the data that's relevant to your account performance. The analysis of key performance indicators (KPIs) provides us with the information necessary to evaluate how your account is doing and allows us to provide you with detailed reports. You'll have the ability to be in touch with your Google Ads account performance because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is only a small portion of the behind the scenes work we'll be doing after your ads are live. Continual optimization of your account will be the backbone of your ongoing strategy. Individual keyword bids, ad extensions, ad copy, negative keywords, and many other campaign metrics will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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