Veda Partners, an investment advisor and consultant agency, delivers hyper-focused, specialized insight on economic policy and healthcare to their clients. Veda approached Legnd to help establish a brand for their newly-formed partnership. They wanted a fresh, modern logo to use across their website, business cards, and all other marketing materials.
The overall goal of the brand was to establish VEDA as both modern and cutting-edge, while also showcasing their expertise and knowledge. Together we created a brand that was not only visually aesthetic, but also a testament to everything that VEDA represents.
Behind The Brand
During the discovery phase of every project, we take the time to become students of our clients’ businesses and products. Our approach for VEDA centered around the sanskrit meaning of the word “Veda” (knowledge). We developed a mood board to explore and visualize their identity, then put it to use developing a brand identity that communicates knowledge, forward thinking, and growth.
A Scalable System
Our job isn't done yet. Along with a new custom identity, our team worked to deliver consistent brand assets such as brand guidelines, business cards, letterhead, a Powerpoint template, and an email newsletter template.
“Legnd absolutely blew us away. Our start-up firm had never gone through the branding process or the trials of building out a website, let alone in just a few weeks. Matt and the team at Legnd somehow delivered exceptionally for 5 different personalities in a remarkably efficient and high caliber way. I am so grateful that I found them for my business!” Henrietta - VEDA