Plainview's goal was to create a brand that established a heroic and secure image. Blake and Dan's vision unfolded through their passion for making a positive change. The goal for their company was to relieve stress from business and property owners.
The logo mark stemmed from three assets: a shield, stop sign, and a swirl. The meaning behind these assets feuled the final logo design. Blake and Dan's main concern was displaying compassion, this was portrayed through soft edges.
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