GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Managing an efficient Adwords (also called Google Ads) campaign that supports a high rate of conversion is vital to ensure that your marketing dollars are put to work in a reasonable way. You want to feel secure about the monetary results your spending produces. The PPC team at Legnd is Certified by Google and has tons of experience. We can assist you with reaching your clients / customers in Baton Rouge as well as and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform at the level of your conversion rate. We use our internet marketing expertise to carefully track your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, demographic / regional targeting, and more settings can have a positive impact on the overall results of your account.
AD EXTENSIONS
Supporting your ads with additional information attracts better qualified leads and helps your ads perform better. We'll carefully create extensions that are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with an off the charts SEO strategy and dynamic web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for ad display are fully studied. We will also utilize a efficient strategy utilizing negative keywords to thwart non-motivated visitors from clicking on your ads so that your target customers are the ones visiting your site and helping your Baton Rouge firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to ongoing optimization and monitoring, your account will evolve into an unbelievable resource for lead generation. If your reach is the Baton Rouge market or across the continent, you can count on us.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. While our research takes us in a variety of directions depending on your desired outcomes, our team spends a lot of time gaining a deep understanding of relevant industry data, your competitors, and any current economic predictions affecting your industry. This level of dedication is why we are one of the most in-demand SEO and web design firms in Baton Rouge.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with our intensive research into your industry and business allows us to formulate the ideal way to maximize results for your account. Because our standard is producing top service to our customers, we include what we learn into our framework, especially your desired outcomes, your competition, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get moving with building out the account for your firm in Baton Rouge. The structure of your account is extremely important, because we can then more accurately target consumers while making the most of your budget. The ad copy, keywords, ad extensions, negative keywords, along with other campaign settings will be fine tuned to provide your business with dynamic lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we begin the collection of data that reflects your Adwords account performance. Analyzing key performance indicators (KPIs) will give us the information necessary to evaluate how the account is performing and will allow us to furnish actionable reports. You'll have the ability to be in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is just the beginning of the behind the scenes work we'll be doing upon the launch of your ads. Non-stop improvement will comprise the foundation for the ongoing strategy we build for you. Ad extensions, negative keywords, ad copy, individual keyword bids, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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