GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing a results-driven Google Ads (also known as Adwords) account that you can count on for conversion is a key factor to making sure that your marketing spends are used in a sensible manner. You want to feel secure about the return on investment your marketing spend provides to your bottom line. Our pay-per-click team is Certified by Google and possesses valuable expertise. We can help you build connections in Baton Rouge and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords accounts only perform at the success level your conversion rate allows. We use our internet marketing expertise to systematically evaluate your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, demographic / regional targeting, and additional strategies can make all the difference in the results you see from your account.
AD EXTENSIONS
Additional information that supports your ads attracts better qualified leads and raises the performance of your ads. We methodically craft extensions that are likely to improve your overall conversion rate. We have the ability to tie PPC in with robust SEO strategies and custom web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on to make your ad display are fully analyzed. We'll also implement a complex and effective strategy utilizing negative keywords to keep non-motivated searchers from clicking on your ads so the best potential customers are visiting your site and your Baton Rouge business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to continued optimization and monitoring, your Adwords account will become a well-oiled lead generation machine! If your market is the city of Baton Rouge or around the world, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we spend time researching. Our research may take us in a number of different directions depending on your particular marketing needs, we drill down to truly get a grasp of your industry, competition, and the current trends and projections for your specific industry. That’s why we’re one of the most sought-after web design and SEO companies in Baton Rouge.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with our intensive research focused on your business and industry give us what we need to craft the best strategy for your Adwords account. Because we believe in providing the best digital marketing services, we will be sure to incorporate this gained knowledge into our plan, including your marketing goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords / Google Ads account, we start building the campaign for your Baton Rouge firm. This build-out is pivotal, as it will enable us to more accurately target consumers while getting the biggest bang for your buck. Your keywords, negative keywords, ad copy, ad extensions, along with other settings will be adjusted to assist in providing you with the most robust lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we collect the data that's relevant to your campaign performance. The analysis of key performance indicators (KPIs) gives us the insight to determine how your account is performing and will allow us to furnish actionable reports. We provide you with the means to be completely in touch with your account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is just the beginning of what we'll be working on once your ads are up and running. Optimization and improvement will create the framework of your ongoing strategy. Keyword bids, ad copy, ad extensions, negative keywords, and a host of other settings will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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