GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing a lucrative Adwords (also called Google Ads) account capable of supporting a high conversion rate is important when you want to make sure your firm's marketing dollars are used in a sensible manner. It's important to feel confident about the impact that the money spent has on your revenue. Our PPC / marketing team is Certified by Google and has tons of experience. We can assist you with reaching your clients / customers in San Antonio and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account is only performing at the level of your conversion rate. We put our marketing expertise into action to carefully track your rate of conversion to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, demographic / regional targeting, and additional strategies can make a world of difference to the results you see from your account.
AD EXTENSIONS
Supporting your ads with additional information will result in higher quality leads and helps your ads perform better. We'll carefully create extensions that will typically increase the campaign's conversion rate. We have the ability to tie PPC in with a sniper-like SEO strategy and web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are fully researched. We will also integrate a robust strategy utilizing negative keywords to discourage visitors who aren't motivated from clicking on your ads so the best potential customers are visiting your site and boosting the performance of your San Antonio business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to ongoing account optimization, your Google Ads account will evolve into an unbelievable resource for lead generation. Whether your target market is San Antonio or even more expansive, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we begin with a research phase. Our research may take us in a million different directions based on your specific needs, we always place an emphasis on understanding your competition, current industry trends, and the current trends and projections for your specific industry. This level of dedication is why we are one of the most in-demand design and digital marketing firms in San Antonio.
STEP
TWO
02.

STRATEGY

Combining our expertise with our intensive research focused on your business and industry give us what we need to craft the right path forward for your Adwords account. Because we believe in providing the best marketing results, we will be sure to incorporate everything we learn into our plan, especially your desired outcomes, what the competitive arena looks like, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for your Adwords account, we'll begin building out the account for your firm in San Antonio. The structure of your account is extremely important, as it allows us to efficiently reach your target market while getting the biggest bang for your buck. The ad copy, keywords, ad extensions, negative keywords, along with other settings will be fine tuned to assist in providing you with the most robust lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we begin the collection of data that reflects your account performance. Analyzing key performance indicators (KPIs) provides us with the insight to determine how the account is performing and will allow us to give you meaningful reports. You'll always be completely in touch with the results your Adwords account is delivering because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is just a sliver of what we'll be working on once your ads are up and running. Continual optimization of your account will create the framework of your ongoing strategy. Individual keyword bids, ad extensions, ad copy, negative keywords, and many other campaign metrics will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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