David Oreck has been a client of Legnd for a long time, in particular his line of Odor Eliminating candles. The goal of the rebrand was to bring focus to the David Oreck brand as well as create a sense of consistency across their multiple collections and connected more to their audience.
David Oreck Candle Company’s main issue when it came to their brand was logo and name inconsistency. They did not have one main logo and identity system being used across their marketing and branding. This was causing confusion for their customers. The goal was to create an identity system that reflected their product, connected to their target audience, and incorporated the recognizable David Oreck name.
Along with redesigning the David Oreck brand, part of the project was to redesign the packaging for their candle lines and print marketing to fit with the new brand standards.
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