GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a results-driven Google Ads (also known as Adwords) campaign that is sure to convert is necessary to ensure that your firm's marketing dollars are put to good use. You want to feel good about the ROI your marketing budget provides to your overall financial success. Our PPC / marketing team is Certified by Google and able to handle any size spend. We can help you build connections in Houston and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing as well as what your conversion rate dictates. We use our internet marketing expertise to carefully track your rate of conversion and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic targeting, regional targeting, and additional strategies can make a world of difference to your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information will result in higher quality leads and raises the level of return from your ads. We methodically craft extensions that will typically increase the campaign's conversion rate. We are able to merge PPC in with next level SEO strategies and dynamic web design to achieve amazing results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are carefully studied. Our standard practice also uses a robust negative keyword strategy to keep non-motivated searchers from clicking your ads so your ideal customers are visiting your website and helping your Houston company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

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ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

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ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

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ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

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ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continued optimization and monitoring, your account will become the lead generation tool of your dreams. If your reach is the Houston market or around the world, Legnd delivers.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we start with some research. While our research takes us in a variety of directions depending on the needs of your firm, Legnd makes sure to understand your competition, current industry trends, and future trends that may affect your industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with exhaustive research focused on your business and industry lets us craft the right path forward for your account. Because Legnd is committed to providing top internet marketing services, we integrate everything we have learned into our plan, especially your desired outcomes, your competition, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your account, we'll begin building out the account for your Houston based business. This build-out is pivotal, because we can then effectively reach your key demographics while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, and other metrics will be adjusted to help you get the most robust lead generation at the most sensible cost per acquisition (CPA) possible.
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we begin the collection of data that reflects your account performance. Key performance indicators (KPIs) analysis will give us the intel to evaluate how the account is performing and will allow us to furnish actionable reports. You'll have complete transparency with your account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is but one aspect of the work we'll be doing after your ads are live. Non-stop improvement will comprise the foundation for the ongoing plan we craft for your firm. Individual keyword bids, ad extensions, ad copy, negative keywords, and other campaign settings will be tweaked and improved as necessary.

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Let's bring your
project to life

Submit this form to get a call back from one of our project strategists: Morgan, Rob, or Karrie. Or use this link to schedule a call at your convenience!

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