GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing an efficient Adwords, or Google Ads, campaign that supports a high rate of conversion is important to make certain that your marketing spends are being used sensibly. After all, you should feel confident about the ROI your spending produces. The PPC team at Legnd is Google Certified and able to handle any size spend. We can help you build connections in and around Covington and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) accounts only perform if your ads are leading to actual conversions. We use our internet marketing expertise to analyze your rate of conversion and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic targeting, regional targeting, and more settings can make a world of difference to your account's overall performance.
AD EXTENSIONS
Additional information that supports your ads will result in higher quality leads and helps your ads perform better. Our creative Adwords extensions are tailor made to increase your overall conversion rate. The Legnd team can integrate PPC with robust SEO strategies and outstanding web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on for ad display are thoroughly studied. We will also utilize a robust strategy utilizing negative keywords to deter searchers who are unmotivated from clicking on your ads so that your ideal customers are visiting your website and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continued optimization and monitoring, your Adwords account will become a well-oiled lead generation machine! If your market is the city of Covington or across the continent, you can count on us.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we spend time researching. While our research takes us in a million different directions determined by the needs of your firm, Legnd makes sure to understand your competition, current industry trends, and future trends that may affect your industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with our intensive research focused on your business and industry lets us develop the best strategy for your account. Because we are set on producing the best service to our customers, we will be sure to incorporate everything we learn into your account strategy, especially your desired outcomes, what the competitive arena looks like, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we start building the campaign for your Covington based business. The structure of your account is extremely important, because it lets us more accurately target consumers while getting the biggest bang for your buck. The developed keywords, ad copy, ad extensions, and negative keywords, and other metrics will be adjusted to give you the most possible leads at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we start our data collection to measure your campaign performance. Key performance indicators (KPIs) analysis provides us with the insight to determine how well your account is performing and allows us to provide you with detailed reports. You'll always be completely in touch with your account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is just a sliver of the behind the scenes work we'll be doing after your ads are live. Continuous improvement and optimization will be the backbone of the ongoing strategy we build for you. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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