GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an effective Adwords / Google Ads campaign capable of supporting a high conversion rate is important when you want to make sure your marketing dollars are put to good use. You want to feel secure about the return on investment the money spent has on your revenue. The Legnd PPC team is Certified by Google and possesses valuable expertise. We can help you reach the right people in Covington as well as and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account is only performing at the level of your conversion rate. Our team utilizes our native expertise to meticulously follow your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Making smart use of ad scheduling, regional and demographic targeting, and additional strategies can make all the difference in your account's overall performance.
AD EXTENSIONS
Supporting info on your ads draws in a higher quality of leads and helps your ads perform better. Our carefully crafted ad extensions are geared toward the overall improvement of your conversion rate. We are able to merge PPC in with next level SEO strategies and web design to achieve amazing results!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on for ad display are carefully studied. We will also utilize a dynamic negative keyword strategy to thwart non-motivated visitors from clicking on your ads so that the best potential customers are visiting your site and your Houston business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continuing account optimization, your Adwords account will knock your socks off with its ridiculous level of lead generation. If your market is the city of Covington or even more expansive, you can count on us.
STEP
ONE
01.

RESEARCH

Before we do anything to boost your account, we start with some research. Research can take us in a million different directions depending on your desired outcomes, we always place an emphasis on understanding your competition, current industry trends, and future trends that may affect your industry. That’s why we’re one of the most sought-after web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Combining our expertise with exhaustive research centered around your industry and business lets us develop the optimal strategy for your account. Because Legnd is committed to producing optimal internet marketing services, we include this gained knowledge into our roadmap, incorporating your goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for your Adwords / Google Ads account, we'll begin building out the account for your Covington company. This build-out is pivotal, as it will enable us to successfully target your customers while optimizing your budget. The ad copy, keywords, ad extensions, negative keywords, along with other campaign settings will be adjusted to help you get the best leads possible at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we begin the collection of data that reflects your campaign performance. The analysis of key performance indicators (KPIs) provides us with the insight to determine how well your account is doing and will allow us to furnish actionable reports. You'll have the ability to be in touch with your account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is but one aspect of the behind the scenes work we'll be doing after your ads start running. Continuous improvement and optimization will be the backbone of the ongoing strategy we build for you. Ad extensions, negative keywords, ad copy, individual keyword bids, and other data points will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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