GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an efficient Adwords (also called Google Ads) campaign capable of supporting a high conversion rate is necessary when you want to make sure your firm's marketing dollars are put to work in a reasonable way. It's important to feel secure about the ROI your spending produces. Our PPC / marketing team is Google Certified and time tested. We can assist you with reaching your clients / customers in Covington as well as and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform if your ads are leading to actual conversions. Legnd uses digital marketing strategies to meticulously follow your rate of conversion and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic / regional targeting, and more settings can have a positive impact on account performance and results.
AD EXTENSIONS
Additional information that supports your ads attracts better qualified leads and increases ad performance. Our carefully crafted ad extensions are geared toward the overall improvement of your conversion rate. We can team PPC with an off the charts SEO strategy and outstanding web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for ad display are fully analyzed. We will also utilize a complex and effective negative keyword strategy to discourage visitors who aren't motivated from clicking on your ads so your target customers are the ones visiting your site and helping your Houston company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your account will become a well-oiled lead generation machine! Whether your desired reach is within Covington or around the world, we've got you.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we spend time researching. Initial research can lead us in a number of different directions based on your specific needs, Legnd makes sure to understand your industry, competition, and any current economic predictions affecting your industry. That’s why we’re one of the most sought-after web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with comprehensive research about your business and your industry lets us formulate the ideal way to maximize results for your PPC campaign. Because we are set on providing optimal internet marketing services, we'll be incorporating everything we learn into our plan, integrating your specific business goals, your competitive arena, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for your Adwords account, we get moving with building out the account for your Covington company. The build-out for your account is essential, because it lets us successfully target your customers while getting the biggest bang for your buck. The ad copy, keywords, ad extensions, negative keywords, and other campaign settings will be fine tuned to help you get the most robust lead generation at the most sensible cost per acquisition (CPA) possible.
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we'll be collecting data regarding your Adwords account performance. Analyzing key performance indicators (KPIs) will give us the intel to evaluate how the campaign is performing and will allow us to provide you with detailed reports. You'll have the ability to be in touch with your account performance because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is just the beginning of what we'll be working on once your ads are up and running. Continuous improvement and optimization will be the backbone of your ongoing strategy. Ad extensions, negative keywords, ad copy, individual keyword bids, and other data points will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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