GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an efficient Adwords, or Google Ads, campaign that you can count on for conversion is vital when you want to make sure your marketing dollars are being used sensibly. You want to feel secure about the ROI your marketing spend provides to your bottom line. The PPC team at Legnd is Certified by Google and able to handle any size spend. We can put you in touch with key people in and around Covington and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account performs at the level of your conversion rate. Our team utilizes our native expertise to carefully track your rate of conversion and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Intuitive use of ad schedules, demographic targeting, regional targeting, and more settings can make all the difference in your account's overall performance.
AD EXTENSIONS
Additional information that supports your ads attracts better leads and helps your ads perform better. We methodically craft extensions that will typically increase the campaign's conversion rate. We have the ability to tie PPC in with next level SEO strategies and web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for your ad display are thoroughly analyzed. Our standard practice also uses a efficient negative keyword strategy to keep non-motivated searchers from clicking on your ads so your ideal customers are visiting your website and your Houston business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your Adwords account will become a well-oiled lead generation machine! Whether your desired reach is within Covington or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, our first step is some intensive research. Our research may take us in a number of various channels based upon the needs of your firm, our team spends a lot of time gaining a deep understanding of your competition, current industry trends, and the current trends and projections for your specific industry. And that's why we are one of the most respected web design and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our in-depth research centered around your industry and business give us what we need to develop the ideal way to maximize results for your PPC campaign. Because our standard is providing optimal digital marketing services, we will be sure to incorporate what we learn into our plan, including your marketing goals, the particulars of the competitive market, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After developing a research-driven strategy for the Google Ads account, we'll begin building out the account for your Covington based business. The build-out for your account is essential, because it lets us effectively reach your key demographics while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, along with other settings will be fine tuned to give you the most possible leads at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your Adwords account performance. The analysis of key performance indicators (KPIs) will give us the insight to determine how the account is performing and will allow us to give you reports that are useful. You'll always be completely in touch with the results your Adwords account is delivering because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of what we'll be working on after your ads are live. Continual optimization of your account will be the foundation for your ongoing Adwords strategy. Keyword bids, ad copy, ad extensions, negative keywords, and a host of other settings will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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