GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an effective Google Ads (formerly known as Adwords) account capable of supporting a high conversion rate is vital when you want to make sure your marketing spends are being used sensibly. It's important to feel good about the return on investment your spending produces. Our pay-per-click team is Certified by Google and possesses valuable expertise. We can help you reach the right people in Covington and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account performs as well as what your conversion rate dictates. We put our marketing expertise into action to meticulously follow your rate of conversion and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic / regional targeting, and additional strategies can cause a significant and positive boost to your account's overall performance.
AD EXTENSIONS
Additional information that supports your ads attracts better leads and increases ad performance. We'll carefully create extensions that are likely to improve your overall conversion rate. We have the ability to tie PPC in with a sniper-like SEO strategy and custom web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on for ad display are fully analyzed. Our standard practice also uses a dynamic negative keyword protocol to discourage visitors who aren't motivated from clicking on your ads so that the right people are visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continuing account optimization, your Adwords account will knock your socks off with its ridiculous level of lead generation. If your reach is the Covington market or even more expansive, Legnd delivers.
STEP
ONE
01.

RESEARCH

Prior to building your account strategy, we spend time researching. Initial research can lead us in a number of various channels based upon your desired outcomes, we drill down to truly get a grasp of your competition, current industry trends, and future trends that may affect your industry. That’s why we’re one of the most sought-after design and digital marketing firms in Covington.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our exhaustive research centered around your industry and business allows us to craft the ideal way to maximize results for your Adwords account. Because we believe in providing top marketing results, we integrate this gained knowledge into our framework, integrating your specific business goals, what the competitive arena looks like, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we'll begin building out the account for your firm in Covington. This setup is vital, as it will enable us to effectively reach your key demographics while optimizing your budget. The developed keywords, ad copy, ad extensions, and negative keywords, along with other settings will be fine tuned to provide your business with dynamic lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we'll be collecting data regarding your Adwords account performance. Key performance indicators (KPIs) analysis provides us with the intel to determine how your account is performing and will allow us to give you reports that are useful. You'll have complete transparency with your Google Ads account performance because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is just a sliver of the work we'll be doing after your ads are live. Continual optimization of your account will be the foundation for the ongoing strategy we build for you. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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