GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an effective Google Ads (formerly known as Adwords) campaign that supports a high rate of conversion is important to making sure that your ad purchases are being used sensibly. You want to feel good about the monetary results your spending produces. Our pay-per-click team is Google Certified and has tons of experience. We can assist you with reaching your clients / customers in Covington and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account performs at the level of your conversion rate. Legnd uses digital marketing strategies to meticulously follow your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Intuitive use of ad schedules, geofencing, demographic targeting, and other settings can make a world of difference to the overall results of your account.
AD EXTENSIONS
Additional information that supports your ads attracts better leads and increases ad performance. We'll carefully create extensions that are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with a sniper-like SEO strategy and web design to achieve amazing results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on to make your ad display are carefully studied. We will also integrate a efficient negative keyword protocol to keep non-motivated searchers from clicking your ads so that the right people are visiting your site and helping your Covington firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continuing account optimization, your Google Ads account will evolve into an unbelievable resource for lead generation. If your market is the city of Covington or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we start with some research. While our research takes us in a number of different directions based upon your specific needs, Legnd makes sure to understand your competition, current industry trends, and any current economic predictions affecting your industry. And that's why we are one of the most respected internet marketing and SEO companies in Covington.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with in-depth research centered around your industry and business lets us craft the right path forward for your Adwords account. Because Legnd is committed to delivering optimal service to our customers, we integrate this gained knowledge into our roadmap, especially your desired outcomes, what the competitive arena looks like, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we'll begin building out the account for your firm in Covington. This build-out is pivotal, because we can then effectively reach your key demographics while maximizing budget optimization. The ad copy, keywords, ad extensions, negative keywords, along with other campaign settings will be adjusted to provide your business with dynamic lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we begin the collection of data that reflects your Google Ads account performance. The analysis of key performance indicators (KPIs) will give us the intel to determine how your account is doing and will allow us to provide you with detailed reports. We provide you with the means to be completely in touch with how your account is performing because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Analyzing your data and reporting trends is just the beginning of the behind the scenes work we'll be doing upon the launch of your ads. Optimization and improvement will create the framework of your ongoing Adwords strategy. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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