GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an efficient Google Ads (formerly known as Adwords) campaign that supports a high rate of conversion is vital to making sure that your marketing dollars are put to work in a reasonable way. It's important to feel positive about the monetary results your marketing budget provides to your overall financial success. The PPC team at Legnd is Certified by Google and able to handle any size spend. We can put you in touch with key people in and around New Orleans and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform as well as what your conversion rate dictates. Legnd uses digital marketing strategies to systematically evaluate your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Making smart use of ad scheduling, geofencing, demographic targeting, and more settings can have a positive impact on account performance and results.
AD EXTENSIONS
Supporting your ads with additional information attracts better qualified leads and increases ad performance. We'll carefully create extensions that will typically increase the campaign's conversion rate. We have the ability to tie PPC in with robust SEO strategies and web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on for your ad display are thoroughly studied. We will also integrate a efficient negative keyword strategy to deter searchers who are unmotivated from clicking your ads so that the right people are visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to ongoing account optimization, your Adwords / Google Ads account will become the lead generation tool of your dreams. If your market is the city of New Orleans or is more international in scope, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we begin with a research phase. While our research takes us in a number of various channels based upon your desired outcomes, our team spends a lot of time gaining a deep understanding of your competition, current industry trends, and future trends that may affect your industry. This level of dedication is why we are one of the most in-demand design and digital marketing firms in New Orleans.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our our intensive research centered around your industry and business give us what we need to expertly develop the optimal strategy for your account. Because we are set on providing high-quality service to our customers, we integrate everything we have learned into our plan, especially your desired outcomes, what the competitive arena looks like, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for the Google Ads account, we start building the campaign for your New Orleans company. This setup is vital, as it allows us to effectively reach your key demographics while making the most of your budget. The ad copy, keywords, ad extensions, negative keywords, and other metrics will be adjusted to help you get dynamic lead generation at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we'll be collecting data regarding your account performance. The analysis of key performance indicators (KPIs) will give us the insight to evaluate how the campaign is performing and will allow us to give you reports that are useful. You'll always be completely in touch with the results your Adwords account is delivering because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is only a small portion of what we'll be working on once your ads are up and running. Continuous improvement and optimization will be the backbone of the ongoing plan we craft for your firm. Individual keyword bids, ad extensions, ad copy, negative keywords, and other campaign settings will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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