GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Managing a lucrative Google Ads (formerly known as Adwords) account that is sure to convert is vital to make certain that your marketing spends are used in a sensible manner. It's important to feel confident about the return on investment your marketing spend provides to your bottom line. Our pay-per-click team is Google Certified and able to handle any size spend. We can assist you with reaching your clients / customers in and around Nashville and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account can only perform as well as what your conversion rate dictates. We put our marketing expertise into action to analyze your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Intuitive use of ad schedules, demographic / regional targeting, and more settings can make all the difference in account performance and results.
AD EXTENSIONS
Supporting info on your ads draws in a higher quality of leads and helps your ads perform better. We'll carefully create extensions that will typically increase the campaign's conversion rate. The Legnd team can integrate PPC with a sniper-like SEO strategy and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on to make your ad display are carefully researched. We'll also implement a complex and effective negative keyword protocol to deter searchers who are unmotivated from clicking on your ads so the best potential customers are visiting your site and your Nashville business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continued optimization and monitoring, your Adwords account will become the lead generation tool of your dreams. If your reach is the Nashville market or even more expansive, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we get down to the nitty gritty of strategizing your account, we start with some research. Research can take us in a million different directions determined by your desired outcomes, we always place an emphasis on understanding relevant industry data, your competitors, and any current economic predictions affecting your industry. This level of dedication is why we are one of the most in-demand web design and SEO companies in Nashville.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with in-depth research centered around your industry and business lets us craft the optimal strategy for your Google Ads account. Because Legnd is committed to providing top digital marketing services, we integrate everything we learn into our plan, incorporating your goals, your competition, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get moving with building out the account for your firm in Nashville. The build-out for your account is essential, because we can then successfully target your customers while maximizing budget optimization. The developed keywords, ad copy, ad extensions, and negative keywords, and other metrics will be adjusted to provide your business with the most possible leads at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we start our data collection to measure your Adwords account performance. Key performance indicators (KPIs) analysis will give us the information necessary to evaluate how the campaign is performing and allows us to give you meaningful reports. You'll have complete transparency with your account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is only a small portion of the work we do after your ads start running. Optimization and improvement will comprise the foundation for your ongoing Adwords strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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