GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an effective Adwords (also called Google Ads) campaign that supports a high rate of conversion is important when you want to make sure your ad purchases are put to work in a reasonable way. It's important to feel good about the ROI your marketing spend provides to your bottom line. The PPC team at Legnd is Google Certified and possesses valuable expertise. We can assist you with reaching your clients / customers in Houston as well as and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account is only performing if your ads are leading to actual conversions. Our team utilizes our native expertise to meticulously follow your conversion rate and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Making smart use of ad scheduling, regional and demographic targeting, and other settings can cause a significant and positive boost to account performance and results.
AD EXTENSIONS
Supporting info on your ads will result in higher quality leads and helps your ads perform better. We'll carefully create extensions that will typically increase the campaign's conversion rate. We are able to merge PPC in with next level SEO strategies and outstanding web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on for ad display are fully researched. We will also utilize a complex and effective strategy utilizing negative keywords to discourage visitors who aren't motivated from clicking your ads so the right people are visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing optimization and monitoring, your Adwords / Google Ads account will become the lead generation tool of your dreams. Whether your desired reach is within Houston or is more international in scope, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we spend time researching. While our research takes us in a variety of directions depending on your specific needs, Legnd makes sure to understand your industry, competition, and projections for your industry's economic future. That’s why we’re one of the most sought-after web design and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with comprehensive research into your industry and business give us what we need to develop the optimal strategy for your Google Ads account. Because Legnd is committed to delivering top service to our customers, we include this gained knowledge into your account strategy, integrating your specific business goals, your competition, any current economic predictions affecting your industry.
STEP
THREE
03.

EXECUTION

Upon completion of our strategy session for the Google Ads account, we'll begin building out the account for your Houston firm. The build-out for your account is essential, because we can then successfully target your customers while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, along with other settings will be adjusted to give you the most robust lead generation at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we start our data collection to measure your campaign performance. Key performance indicators (KPIs) analysis provides us with the information necessary to determine how well the campaign is performing and will allow us to give you meaningful reports. We provide you with the means to be completely in touch with the results your Adwords account is delivering because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is only a small portion of what we'll be working on upon the launch of your ads. Optimization and improvement will create the framework of the ongoing strategy we build for you. Ad extensions, negative keywords, ad copy, individual keyword bids, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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