GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Managing a lucrative Adwords, or Google Ads, account that is sure to convert is a key factor to making sure that your firm's marketing dollars are put to work in a reasonable way. You want to feel secure about the monetary results your marketing spend provides to your bottom line. The Legnd PPC team is Certified by Google and has tons of experience. We can help you reach the right people in Houston as well as and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account can only perform at the success level your conversion rate allows. We put our marketing expertise into action to meticulously follow your rate of conversion and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, geofencing, demographic targeting, and more settings can make all the difference in account performance and results.
AD EXTENSIONS
Additional information that supports your ads attracts better leads and helps your ads perform better. We'll carefully create extensions that are likely to improve your overall conversion rate. We are able to merge PPC in with a sniper-like SEO strategy and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are carefully researched. We'll also implement a dynamic negative keyword strategy to discourage visitors who aren't motivated from clicking on your ads so that your target customers are the ones visiting your site and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your account will evolve into an unbelievable resource for lead generation. Whether your target market is Houston or is more international in scope, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we begin with a research phase. Initial research can lead us in a variety of directions based upon the needs of your firm, our team spends a lot of time gaining a deep understanding of your industry's current climate, your relevant competitors, and projections for your industry's economic future. And that's why we are one of the most respected design and digital marketing firms in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with in-depth research into your industry and business give us what we need to expertly develop the best strategy for your account. Because we believe in providing the best internet marketing services, we integrate everything we learn into our framework, integrating your specific business goals, what the competitive arena looks like, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get started building the campaign for your Houston firm. The structure of your account is extremely important, because it lets us efficiently reach your target market while optimizing your budget. The ad copy, keywords, ad extensions, negative keywords, along with other campaign settings will be fine tuned to assist in providing you with dynamic lead generation at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we start our data collection to measure your Adwords account performance. Key performance indicators (KPIs) analysis provides us with the intel to evaluate how the campaign is performing and allows us to provide you with detailed reports. You'll have complete transparency with how your account is performing because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Our analysis and reporting is but one aspect of the behind the scenes work we'll be doing once your ads are up and running. Optimization and improvement will create the framework of the ongoing strategy we build for you. Keyword bids, ad copy, ad extensions, negative keywords, and other data points will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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