GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing a results-driven Google Ads (formerly known as Adwords) campaign that supports a high rate of conversion is important when you want to make sure your marketing spends are used in a sensible manner. You want to feel positive about the ROI your marketing spend provides to your bottom line. Our PPC / marketing team is Certified by Google and able to handle any size spend. We can help you reach the right people in and around Houston and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) accounts only perform as well as what your conversion rate dictates. We use our internet marketing expertise to carefully track your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Smart utilization of ad scheduling, demographic targeting, regional targeting, and more settings can have a positive impact on account performance and results.
AD EXTENSIONS
Supporting info on your ads attracts better qualified leads and raises the performance of your ads. Our carefully crafted ad extensions are tailor made to increase your overall conversion rate. We can team PPC with next level SEO strategies and custom web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We'll ensure that any keywords you bid on that impact your ad display are carefully studied. We will also utilize a efficient negative keyword strategy to thwart non-motivated visitors from clicking your ads so the best potential customers are visiting your site and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continued optimization and monitoring, your Google Ads account will evolve into an unbelievable resource for lead generation. If your market is the city of Houston or across the continent, you can count on us.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, our first step is some intensive research. Our research may take us in a number of various channels determined by your particular marketing needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and future trends that may affect your industry. Which makes it no surprise that we're one of the top-rated internet marketing and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Combining our expertise with comprehensive research into your industry and business allows us to craft the ideal way to maximize results for your account. Because we believe in delivering the best internet marketing services, we integrate everything we learn into our plan, incorporating your goals, what the competitive arena looks like, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get started building the campaign for your Houston based business. This build-out is pivotal, because we can then efficiently reach your target market while optimizing your budget. The developed keywords, ad copy, ad extensions, and negative keywords, and other campaign settings will be fine tuned to assist in providing you with dynamic lead generation at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

Once your ads begin running, we start our data collection to measure your campaign performance. The analysis of key performance indicators (KPIs) provides us with the intel to determine how well your account is doing and will allow us to give you reports that are useful. You'll have the ability to be in touch with the results your Adwords account is delivering because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is only a small portion of the work we do after your ads are live. Continual optimization of your account will be the foundation for your ongoing Adwords strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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