GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Managing a lucrative Adwords (also called Google Ads) campaign that you can count on for conversion is a key factor to making sure that your firm's marketing dollars are put to work in a reasonable way. After all, you should feel good about the return on investment your spending produces. Our pay-per-click team is Certified by Google and able to handle any size spend. We can help you reach the right people in and around Houston and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) account can only perform if your ads are leading to actual conversions. We use our internet marketing expertise to carefully track your rate of conversion and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic / regional targeting, and other settings can have a positive impact on the results you see from your account.
AD EXTENSIONS
Additional information that supports your ads draws in a higher quality of leads and raises the level of return from your ads. We methodically craft extensions that will typically increase the campaign's conversion rate. We are able to merge PPC in with robust SEO strategies and web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on that impact your ad display are thoroughly analyzed. We will also utilize a dynamic negative keyword strategy to deter searchers who are unmotivated from clicking your ads so your ideal customers are visiting your website and your Houston business always outperforms the competition.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continued optimization and monitoring, your Adwords / Google Ads account will become the lead generation tool of your dreams. If your market is the city of Houston or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we begin with a research phase. Our research may take us in a number of various channels depending on the needs of your firm, we drill down to truly get a grasp of relevant industry data, your competitors, and any current economic predictions affecting your industry. That’s why we’re one of the most sought-after design and digital marketing firms in Houston.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with our intensive research into your industry and business give us what we need to develop the ideal way to maximize results for your Google Ads account. Because Legnd is committed to providing the best service to our customers, we will be sure to incorporate everything we learn into your account strategy, integrating your specific business goals, your competition, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your Adwords account, we start building the campaign for your firm in Houston. The structure of your account is extremely important, as it will enable us to efficiently reach your target market while making the most of your budget. The developed keywords, ad copy, ad extensions, and negative keywords, and other campaign settings will be fine tuned to provide your business with dynamic lead generation at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we begin the collection of data that reflects your Adwords account performance. Analyzing key performance indicators (KPIs) provides us with the insight to determine how the campaign is performing and allows us to give you reports that are useful. You'll have complete transparency with your Google Ads account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is just the beginning of the work we do once your ads are up and running. Continuous improvement and optimization will create the framework of the ongoing plan we craft for your firm. Individual keyword bids, ad extensions, ad copy, negative keywords, and other data points will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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