GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing an efficient Adwords, or Google Ads, campaign capable of supporting a high conversion rate is a key factor to make certain that your firm's marketing dollars are put to good use. You need to feel confident about the impact that the money spent has on your revenue. The Legnd PPC team is Google Certified and time tested. We can assist you with reaching your clients / customers in and around Houston and throughout the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Google Ads - or Adwords - account performs as well as what your conversion rate dictates. Our team utilizes our native expertise to meticulously follow your rate of conversion to ensure that your dollars are working for you.
TARGETING & SCHEDULING
Making smart use of ad scheduling, demographic targeting, regional targeting, and more settings can make all the difference in your account's overall performance.
AD EXTENSIONS
Supporting info on your ads attracts better leads and raises the level of return from your ads. We methodically craft extensions that are geared toward the overall improvement of your conversion rate. We can team PPC with robust SEO strategies and custom web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
We make sure keywords that your firm bids on for your ad display are carefully researched. We will also utilize a robust strategy utilizing negative keywords to thwart non-motivated visitors from clicking on your ads so your ideal customers are visiting your website and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the inception of your PPC campaign to continuing account optimization, your Adwords / Google Ads account will evolve into an unbelievable resource for lead generation. Whether your desired reach is within Houston or across the continent, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we do anything to boost your account, we start with some research. Research can take us in a million different directions depending on the needs of your firm, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and the current trends and projections for your specific industry. And that's why we are one of the most respected web design and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Using both our native knowledge, along with comprehensive research into your industry and business lets us develop the optimal strategy for your Adwords account. Because we are set on providing top marketing results, we will be sure to incorporate everything we have learned into our roadmap, incorporating your goals, the particulars of the competitive market, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords / Google Ads account, we get moving with building out the account for your Houston based business. The structure of your account is extremely important, as it allows us to successfully target your customers while optimizing your budget. The ad copy, keywords, ad extensions, negative keywords, and other campaign settings will be fine tuned to give you the most possible leads at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we'll be collecting data regarding your Adwords account performance. Key performance indicators (KPIs) analysis gives us the insight to determine how the account is performing and will allow us to give you meaningful reports. We provide you with the means to be completely in touch with how your account is performing because this is, after all, YOUR business!
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is just the beginning of what we'll be working on once your ads are up and running. Continuous improvement and optimization will be the backbone of the ongoing strategy we build for you. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be adjusted as needed.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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