GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a lucrative Google Ads (also known as Adwords) account that you can count on for conversion is a key factor when you want to make sure your ad purchases are put to good use. After all, you should feel positive about the monetary results your marketing budget provides to your overall financial success. Our pay-per-click team is Certified by Google and able to handle any size spend. We can help you build connections in Houston and beyond!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account performs at the level of your conversion rate. Legnd uses digital marketing strategies to carefully track your rate of conversion to make sure your marketing spend is justified.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, geofencing, demographic targeting, and additional strategies can cause a significant and positive boost to the results you see from your account.
AD EXTENSIONS
Additional information that supports your ads attracts better leads and raises the level of return from your ads. Our creative Adwords extensions are likely to improve your overall conversion rate. We have the ability to tie PPC in with next level SEO strategies and custom web design to get you outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are carefully researched. We'll also implement a complex and effective negative keyword strategy to discourage visitors who aren't motivated from clicking your ads so that your ideal customers are visiting your website and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial research to ongoing account optimization, your Adwords account will evolve into an unbelievable resource for lead generation. Whether your desired reach is within Houston or is more international in scope, we've got you.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we begin with a research phase. While our research takes us in a number of different directions determined by your particular marketing needs, Legnd makes sure to understand your industry, competition, and future trends that may affect your industry. That’s why we’re one of the most sought-after internet marketing and SEO companies in Houston.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our in-depth research focused on your business and industry lets us craft the right path forward for your account. Because we are set on producing top service to our customers, we integrate everything we have learned into our framework, incorporating your goals, your competitive arena, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for the Google Ads account, we get started building the campaign for your Houston company. This setup is vital, because we can then effectively reach your key demographics while maximizing budget optimization. Your keywords, negative keywords, ad copy, ad extensions, along with other settings will be adjusted to give you the best leads possible at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the minute your ads start running, we'll be collecting data regarding your campaign performance. Key performance indicators (KPIs) analysis gives us the information necessary to determine how well your account is performing and will allow us to provide you with detailed reports. You'll have the ability to be in touch with the results your Adwords account is delivering because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Analyzing your data and reporting trends is just the beginning of the work we'll be doing after your ads are live. Continuous improvement and optimization will be the backbone of the ongoing strategy we build for you. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be tweaked and improved as necessary.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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