We were excited to design a site for French America Line from the ground up. Since they are a brand new cruise line, we had nothing but a logo to start with, which really allowed us to flex our creative muscles! We wanted to display something elegant, enticing, and sophisticated.
Details, Details, Details
One unique challenge of the site was to uniquely display each cruise tour, showcasing the region in which it sails-- from the historic plantations of the deep south to the majesty of the midwest. We needed to entice the visitors while still giving them all the information they were looking for.
With nearly 50% of French America Line’s site visitors coming from mobile devices and tablets, and 15% coming from overseas traffic, we had to be sure the website displayed flawlessly across all devices and browsers.
"To the French America Team, Working together we delivered a complex website in no time and all without ever having met in person! Now we’re cruisin’!" Legnd
We were also careful to ensure a seamless transition from French America Line’s printed marketing brochure to their website so that no branding or styling was lost in translation. With a great design and consistent branding, we are very pleased with the results of our journey with French America Line.