GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Strategizing a lucrative Google Ads (also known as Adwords) campaign that supports a high rate of conversion is a key factor to making sure that your marketing dollars are being used sensibly. You want to feel positive about the return on investment the money spent has on your revenue. Our pay-per-click team is Certified by Google and possesses valuable expertise. We can help you reach the right people in and around Baton Rouge and around the world.
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads (Adwords) accounts only perform at the level of your conversion rate. We use our internet marketing expertise to systematically evaluate your rate of conversion and allot the appropriate amount of marketing spend to your campaign.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, geofencing, demographic targeting, and additional strategies can make all the difference in the overall results of your account.
AD EXTENSIONS
Supporting info on your ads attracts better leads and raises the level of return from your ads. We methodically craft extensions that are likely to improve your overall conversion rate. We have the ability to tie PPC in with robust SEO strategies and web design to produce outstanding results!
KEYWORDS & NEGATIVE KEYWORDS
The keywords you bid on to make your ad display are fully researched. Our standard practice also uses a efficient negative keyword strategy to deter searchers who are unmotivated from clicking on your ads so that the right people are visiting your site and boosting the performance of your Houston business.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continuing account optimization, your Adwords account will evolve into an unbelievable resource for lead generation. If your market is the city of Baton Rouge or is more international in scope, we've got you covered.
STEP
ONE
01.

RESEARCH

Before we do anything to boost your account, we begin with a research phase. Research can take us in a variety of directions based upon your desired outcomes, we drill down to truly get a grasp of your industry's current climate, your relevant competitors, and the current trends and projections for your specific industry. And that's why we are one of the most respected design and digital marketing firms in Baton Rouge.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our exhaustive research into your industry and business allows us to expertly develop the right path forward for your Google Ads account. Because we believe in producing high-quality digital marketing services, we include this gained knowledge into your account strategy, including your marketing goals, what the competitive arena looks like, the current trends and projections for your specific industry.
STEP
THREE
03.

EXECUTION

After the conclusion of our research and strategy development for your account, we get started building the campaign for your Baton Rouge based business. This build-out is pivotal, as it will enable us to efficiently reach your target market while making the most of your budget. Your keywords, negative keywords, ad copy, ad extensions, and other metrics will be adjusted to provide your business with the best leads possible at a reasonable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we start our data collection to measure your Google Ads account performance. Key performance indicators (KPIs) analysis provides us with the information necessary to determine how the account is performing and allows us to give you reports that are useful. You'll have complete transparency with the results your Adwords account is delivering because that’s just part of Legnd’s full-service web design ethos.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is but one aspect of the work we do after your ads are live. Non-stop improvement will create the framework of the ongoing strategy we build for you. Keyword bids, ad copy, ad extensions, negative keywords, and a host of other settings will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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