GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Implementing a results-driven Adwords, or Google Ads, campaign that supports a high rate of conversion is important to making sure that your marketing spends are put to work in a reasonable way. You want to feel confident about the monetary results your spending produces. The Legnd PPC team is Certified by Google and able to handle any size spend. We can help you reach the right people in Baton Rouge as well as and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords accounts only perform at the success level your conversion rate allows. Legnd uses digital marketing strategies to carefully track your rate of conversion and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Making smart use of ad scheduling, regional and demographic targeting, and other settings can make a world of difference to your account's overall performance.
AD EXTENSIONS
Additional information that supports your ads attracts better qualified leads and raises the performance of your ads. Our creative Adwords extensions are geared toward the overall improvement of your conversion rate. We have the ability to tie PPC in with robust SEO strategies and dynamic web design to achieve amazing results!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on that impact your ad display are thoroughly studied. Our standard practice also uses a efficient negative keyword protocol to deter searchers who are unmotivated from clicking on your ads so the right people are visiting your site and helping your Houston company exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From initial setup to continuing account optimization, your Adwords account will become the lead generation tool of your dreams. Whether your desired reach is within Baton Rouge or around the world, Legnd delivers.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, we start with some research. While our research takes us in a variety of directions based upon your specific needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and the current trends and projections for your specific industry. That’s why we’re one of the most sought-after SEO and web design firms in Baton Rouge.
STEP
TWO
02.

STRATEGY

Integrating Legnd know-how with our comprehensive research focused on your business and industry lets us formulate the ideal way to maximize results for your Google Ads account. Because our standard is providing optimal digital marketing services, we include this gained knowledge into our plan, incorporating your goals, what the competitive arena looks like, future trends that may affect your industry.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we start building the campaign for your Baton Rouge based business. This build-out is pivotal, because it lets us successfully target your customers while making the most of your budget. The developed keywords, ad copy, ad extensions, and negative keywords, along with other campaign settings will be adjusted to assist in providing you with the best leads possible at the most efficient cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the very start of your ad run, we collect the data that's relevant to your account performance. Key performance indicators (KPIs) analysis will give us the insight to evaluate how your account is performing and will allow us to give you reports that are useful. We provide you with the means to be completely in touch with your account performance because that's just the way we roll here at Lengd.
STEP
FIVE
05.

OPTIMIZE

Studying your reports and trend analytics is but one aspect of the work we do upon the launch of your ads. Non-stop improvement will be the backbone of your ongoing Adwords strategy. Keyword bids, ad copy, ad extensions, negative keywords, and other campaign settings will be adjusted on an ongoing basis.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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