GET
RESULTS
CERTIFIED ADWORDS MANAGEMENT

GET YOUR ADS
OUT THERE!

Creating and managing an effective Adwords, or Google Ads, campaign capable of supporting a high conversion rate is vital when you want to make sure your firm's marketing dollars are put to work in a reasonable way. You need to feel good about the impact that your marketing budget provides to your overall financial success. The Legnd PPC team is Google Certified and possesses valuable expertise. We can help you reach the right people in Baton Rouge as well as and across the globe!
ADWORDS 101

OPTIMIZE YOUR SPEND

CONVERSION TRACKING
Your Google Ads / Adwords account performs as well as what your conversion rate dictates. We put our marketing expertise into action to analyze your conversion rate and determine if your current marketing budget makes sense.
TARGETING & SCHEDULING
Data-driven use of ad scheduling, demographic / regional targeting, and other settings can make all the difference in your account's overall performance.
AD EXTENSIONS
Supporting your ads with additional information attracts better qualified leads and increases ad performance. We'll carefully create extensions that are tailor made to increase your overall conversion rate. We are able to merge PPC in with an off the charts SEO strategy and outstanding web design to help you get the results of your dreams!
KEYWORDS & NEGATIVE KEYWORDS
Legnd will ensure that the keywords you bid on that impact your ad display are carefully analyzed. Our standard practice also uses a robust negative keyword protocol to thwart non-motivated visitors from clicking your ads so that the best potential customers are visiting your site and helping your Houston firm exceed expectations.
AWESOME RESULTS

THINK ALL ADWORDS MANAGEMENT IS THE SAME?

INDUSTRY AVG: 1.9%

AVERAGE CLIENT CLICK-THROUGH RATE

INDUSTRY AVG: 2.7%

AVERAGE CLIENT CONVERSION RATE

HIGHEST CLIENT CONVERSION RATE

ACTUAL CLIENT

INTERNATIONAL
BUSINESS CLIENT

We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.

ACTUAL CLIENT

ADVENTURE
TOURISM CLIENT

With more than 2 years managing this client’s Adwords account, we have consistently maintained an above 15% conversion rate. And we don’t count a page visit or button-click as a ‘conversion’ as others do; a ‘conversion’ for us is a phone call or an email lead.

ACTUAL CLIENT

MEDICAL PRACTICE
CLIENT

Just by working closely with our client and managing a robust, campaign-level negative keyword list coupled with great ad copy, we increased their conversion rate to 8.7%; more than 3 times the national average for Adwords conversion.

ACTUAL CLIENT

RESIDENTIAL / COMMERCIAL CONSTRUCTION CLIENT

In a campaign previously managed by the client themselves, our team managed to achieve a conversion rate increase of 237% and decreased the average cost per conversion by 297% in under 30 days. We are committed to adding value to your managed campaign each month.

ADWORDS STRATEGY

OUR PROCESS
FOR ULTIMATE SUCCESS

From the very beginning of your process with us to continuing account optimization, your Adwords / Google Ads account will become the lead generation tool of your dreams. If your reach is the Baton Rouge market or around the world, you can count on us.
STEP
ONE
01.

RESEARCH

Before we begin to fully strategize your account, our first step is some intensive research. While our research takes us in a number of various channels based on your particular marketing needs, we always place an emphasis on understanding your industry, competition, and any current economic predictions affecting your industry. That’s why we’re one of the most sought-after design and digital marketing firms in Baton Rouge.
STEP
TWO
02.

STRATEGY

Making use of our years of experience, along with exhaustive research about your business and your industry give us what we need to expertly develop the ideal way to maximize results for your Adwords account. Because Legnd is committed to delivering high-quality marketing results, we include everything we learn into our roadmap, incorporating your goals, your competitive arena, projections for your industry's economic future.
STEP
THREE
03.

EXECUTION

Once we develop our analytical strategy for your Adwords account, we get moving with building out the account for your Baton Rouge firm. The structure of your account is extremely important, as it will enable us to more accurately target consumers while optimizing your budget. Your ad extensions, ad copy, keywords, and negative keywords, and other metrics will be fine tuned to help you get the best leads possible at a sustainable cost per acquisition (CPA).
STEP
FOUR
04.

ANALYZE

From the moment your ads begin running, we collect the data that's relevant to your Adwords account performance. Key performance indicators (KPIs) analysis gives us the information necessary to evaluate how the campaign is performing and will allow us to furnish actionable reports. You'll have the ability to be in touch with your Google Ads account performance because that's the level of service that Legnd delivers.
STEP
FIVE
05.

OPTIMIZE

Comprehensive reporting and analysis is only a small portion of the behind the scenes work we'll be doing upon the launch of your ads. Continuous improvement and optimization will comprise the foundation for your ongoing strategy. Keyword bids, ad copy, ad extensions, negative keywords, and many other campaign metrics will be closely monitored and optimized.

Get In Touch

LET'S BRING YOUR
PROJECT TO LIFE

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