Shifting Gears

Car Dealer Web Platform for Today's Buyer

Buyers today are overloaded with data, protective of personal info, and tired of "in your face" tactics. The tools to find likely buyers and skills to convert them have evolved. We enable you evolve and engage buyers on their terms.

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Game-changing Service for

New Car Dealerships

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Next-Level Solutions for

Used Car Dealerships

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Times Have Changed

Rethinking the Car Buyer Experience

Buyers are more guarded and informed than ever. Gone is the success of spamming, begging, and star-bursts. We've developed an engaging web driven platform that feels natural for shoppers to use, reduces mistrust and eliminates intimidating tactics. It works.

Game Changing

Platform & Features

We have a variety of exclusive features and functionality. Below highlights a few that set us apart.

Feature

Mobile-First Design

Many sites today "work" on mobile devices. Our dealer websites are "made for" them. There's a big difference, and our dealers' continued success on the web is the proof in the pudding.

Feature

Search Engine Optimization

We've been optimizing automotive websites for search engine ranking for more than a decade – with serious success. SEO is the fuel of our engine, and comes baked into everything we provide.

Feature

Conversion Rate Optimization

The answer to every question: "Let's the numbers tell us." We regularly review heat maps, replay screen recordings of visitor sessions, optimized funnels, and A/B test like it's going out of style.

Feature

Personalized Pricing™

We've partnered with Edmunds™ to dynamically provide visitor-specific pricing for every vehicle on your website, calculated using the True Market Value of their actual trade-in.

Feature

Birds-Eye Browsing™

Akin to digital window shopping, your visitors enjoy the option to view features photos for your entire inventory distraction-free, in full-screen. Results can be filtered and sorted.

Feature

Price Hawk™

A no-pressure price watching tool. Your visitors set a threshold for any vehicle and get notified if the price drops below that line. You track the hawking, and adjust prices accordingly.

Feature

Widget-less Manufacturer Incentives

Tired of the "one design fits all" manufacturer promo widgets that look the same on every website? We were too. Our dealers enjoy first-class integration that's easy to browse and converts.

Feature

Smart Badges

We automatically detect and tag every vehicle’s advantages and highlight them using a badge system. Examples include: Low Miles, Fuel Efficient, Upgraded, Under Warranty, Special Offer, etc.

... Just to highlight a few. But, we're not done ...

Smart Specials

Our proprietary algorithm creates automatic "specials" based on your inventory and recent visitor behavior. Don't make your visitors find the deal; Let the deal find them.

Promotional Campaign Manager

Stale websites do not convert. Our campaign manager enables on-the-fly, customizable landing pages with custom graphics, filtered vehicle lists, pricing rules, calls-to-action and more.

Intelligent Shopping Suggestions

Our proprietary algorithm uses vehicle data points and recent visitor behavior to find vehicles more likely to interest the current visitor, not just other cars with the same make, model, and year.

Naturalized Filtering

We take a simple approach to filtering called natural drill-down; the K.I.S.S. approach. It prevents people from "over filtering" and overlooking vehicles they may not even realize they'd consider.

Hierarchical, Target-able URL structure

Because of our Naturalized Filtering functionality, every list of vehicles has a human-readable, common-sense website URL. This is beneficial for ranking, ad campaigns, and people.

Inventory Feed Imports & Integration

We integrate with any third-party data feed you can provide. Our robust import system can handle CSV, JSON, XML, MySQL, ElasticSearch, RESTful APIs, or anything else you can throw at it.

Native ADFXML Support

We speak auto, and that includes our electronic communication and lead handling system. We'll send your leads in ADFXML format to any email address or available third-party services of your choice.

Over-the-Top Tracking & Analytics

We do measure visits, clicks, leads and everything in between; However, we invest in the metrics that matter. Who cares how many visitors you got if < 1% convert into ups? We focus on ROI.

... And a whole lot more

That's the short list for what is provided by out platform. We haven't even started discussing what is provided by our team – which is more powerful than the platform itself.


Stop the guesswork & increase net revenue

Our proprietary platform has transformed dealerships' online presence. Data-driven decisions lead to measurable success. Our dealers' web visitors convert (make an inquiry) at nearly 3x the industry average. High quality Internet Ups have skyrocketed and result in a buyer over 24% of the time (that's not a typo). You're ready for a positive change. Make it happen.


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