We were asked to take over an Adwords account previously managed (or some might say, ‘mis-managed’) by a national firm, and within 30 days we increased their sitewide conversion rate by a whopping 32.2% and reduced the bounce rate by 9.5%.Request An Account Analysis
Get Your Ads Out There!
Strategizing an efficient Adwords account capable of supporting a high conversion rate is necessary to ensure that your marketing dollars are being used sensibly. After all, you should feel confident about the return on investment your marketing dollars provide to your bottom line.
Our Adwords team is Google Certified and time tested.
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Think All Adwords Management is the Same?
Our Process for Ultimate Success
From initial research to ongoing account optimization, your Adwords account will become a well-oiled lead generation machine!
Before we begin to fully strategize your account, we spend time researching. While our research takes us in a variety of directions depending on your particular marketing needs, we always place an emphasis on understanding your industry's current climate, your relevant competitors, and projections for your industry's economic future.
Combining our expertise with in-depth research about your business and your industry allows us to expertly develop the best strategy for your account. We'll be incorporating everything we have learned into your account strategy, including your marketing goals, what the competitive arena looks like, and everything we have learned about your target consumer.
After developing a research-driven strategy for your Adwords account, we'll begin building out your account. The structure of your account is extremely important, as it will enable us to more accurately target consumers while maximizing budget optimization. Your keywords, negative keywords, ad copy, ad extensions, and other campaign settings will be fine tuned to provide your business with the most possible leads at the most sensible cost per acquisition (CPA) possible.
From the moment your ads begin running, we'll be collecting data regarding your account's performance. Analyzing key performance indicators (KPIs) will give us the information necessary to determine how well your account is performing and will allow us to provide you with detailed reports. You'll always be completely in touch with how your account is performing.
Analyzing your data and reporting trends is only a small portion of the work we'll be doing after your ads start running. Continual optimization of your account will be the backbone of your ongoing Adwords strategy. Ad copy, individual keyword bids, negative keywords, ad extensions, and other campaign settings will be closely monitored and optimized, as supported by data.